Social media content curation in Facebook is cost-effective and easier than having to create new posts every time, so it has fast become a part of content marketers ‘content mix.
Here, we will share four of the best practices in curating great content for Facebook:
They’re providing voice-activated, localized search results that use casual human speech and questions instead of traditional keywords.
In other words, instead of going to Google and typing:
Best delivery pizza Chicago
People are saying:
Okay Google, what’s the best pizza delivery place?
Virtual assistant use GPS to provide local results, and they read the intent behind the questions we ask them. That means that it’s no longer enough to use the keywords people type on your website.
You need to consider the things they say, too.
What Keywords Should You Be Using?
The good news is that keyword stuffing is dead. You don’t have to spend your time worrying about keyword density, and you certainly don’t need to tie yourself into verbal knots trying to use an awkward long-tail keyword 30 times in a thousand words of content.
Does that mean you can ignore keywords?
Of course not, but it does mean that you need to be smart about how you use them. You need to find long-tail keywords that people use to search businesses like yours and use them on your website in ways that give them prominence for virtual assistants like Alexa, Google Home, and Siri.
Long-tail keywords should include specific information about your business, including local words like your city or neighborhood. They’re the words that will help smart speakers and virtual assistants find you even if the speaker doesn’t use those words.
How Can You Find Long-Tail Keywords?
You might be wondering where you can go to find long-tail keywords – and if you’re not already using them on your site, this is an essential question to answer.
Fortunately, it’s not a complicated process, and it shouldn’t be. There are several free tools you can use, and some of them don’t even require you to go any further than the Google home page.
Incorporate New Keywords into Your Site
Earlier, I said that keyword stuffing is dead – and it is. Remember that.
When you start to add new keywords to your site, resist the urge to go overboard. All the search options we’ve mentioned are looking for relevance, not volume.
In other words, you shouldn’t be trying to pound people over the head with your keywords. It’s important to use them – but in a smart way that leaves your website readable and useful to potential customers.
Sometimes, the keywords that you find might sound awkward. You don’t want to force yourself to use phrases that sound unnatural on your site, nor do you want to tie yourself into linguistic notes trying to make them fit your existing copy.
If the keywords you find work as topics of Frequently Asked Questions, then using them there can be a quick and easy way to incorporate your new keywords into your site. And if a topic merits more in-depth coverage, consider writing a blog post about it or using it in a key spot on your home page or on a product page.
Keep Your Local SEO Updated
Because a big percentage of voice-activated searches have local intent (40% according to BrightLocal) it’s essential to make sure that your entire site is optimized for local search.
That means using local keywords, linking to local authority sites, and claiming your listings in online directories and on review sites like Yelp.
You’ll also want to make sure that your NAP listings are uniform and that your online presence is coherent and designed to help local customers find you.
It’s a Whole New World of Search…
… And you don’t want to be left behind. The likelihood is that the percentage of people who search for your business using smart speakers, virtual assistants, and voice searches will increase in the coming months and years.
Some local businesses may be caught unaware – but you won’t be if you follow the advice in this article and start optimizing for voice now.
Part of the problem is that the businesses who do email marketing - don’t do it well. Think about the recent emails in your inbox from businesses, and think about how many you were excited to open.
The reality is that most businesses don’t do well when it comes to writing effective emails. Rather than using this medium to connect and engage with the customer, they instead focus on milking them for money. This tends to lead to those email ending up in the Spam folder, or with recipients choosing to unsubscribe.
If you are constantly sending out “mediocre at best” emails, then the reality is that your subscription list is essentially worthless. It will only get worse if you don’t change your email tactics.
Research has shown that emails are potentially 40 times more likely to convert than social media campaigns, but only if the emails are focused and engaging.
Being told that your email marketing stinks may not be an easy pill to swallow, but luckily we’re going to reveal 5 easy steps to becoming a better email marketer.
Let’s take a look:
It can feel impossible to keep up – and yet keep up we must.
If you’re thinking of customer reviews as something that you can’t control, think again. Business owners can do a lot to encourage reviews – and of course, you can increase the chance that most of your reviews will be positive by providing excellent quality and service.
Still, those things aren’t enough. You can’t afford to sit back and hope that customers leave reviews of your business.
Fortunately, you don’t have to take a backseat to your customer’s whims. Here are six smart ways you can get more positive reviews online.
Because they fall for video marketing myths that convince them they can’t.
Myths and misconceptions have a way of taking root – and it can be hard to debunk them. But debunk them we must…
… because you can’t afford to wait one more day to put video into your marketing mix.
Here are 7 of the most common video marketing myths – and the truth behind them.
Imagine someone trying to nail two boards together with the wrong side of a hammer, or use a power saw without turning it on. They wouldn’t get very far, right?
The same is true of email marketing. So, with that in mind, let’s talk about some of the RIGHT ways to use email marketing for your local business.
At this point you may be looking at your content marketing strategy and wondering how on earth it’s all going to be accomplished. You may have already created a few pieces of content and discovered that you either love it, or it’s just not for you.
Some marketers just don’t like the content creation process. That’s okay. This last lesson is designed to give you a helping hand.
1. Scale back – Sometimes enthusiasm takes over and it’s easy to set goals that are a bit too overwhelming. For example, maybe you decided that you’re going to blog every day and release a free downloadable report once a month. That’s a lot of content. If you’re feeling overwhelmed, cut back your schedule a bit until you get used to it and then gradually add more to your schedule.
2. Find your format – Some people prefer to create videos, others prefer to write and still others are skilled in graphic design. Find the format that you enjoy the most and focus on that. It doesn’t mean you have to eliminate the other formats from your content strategy. You can outsource those other formats to specialists. If you love to create videos, for example, then you might hire a ghost writer to create your blog posts.
3. Get help – There are a number of specialists who can help you with your content marketing. You can hire researchers to generate content ideas. You can hire ghost writers, bloggers, graphic designers, and video specialists to create your content for you. You can even hire a project manager to keep all of your contractors organized.
4. Prioritize – Take a look at your content strategy and identify the most important step or piece of content you need to create. For example, maybe you need an opt-in report before you market your email list. Focus on your priorities. Tackle your content goals and marketing one step at a time. You don’t have to build your business overnight.
Content is the foundation or any business, online or off. Build a solid content marketing plan, have a clear understanding of who you’re marketing to, and take systematic steps to follow through on your plan.
One of the goals for your content may be to earn a profit. There are actually many different approaches that you can take to earn money from articles, blog posts, and downloadable content.
There are networks that allow you to create revenue-generating clicks to content within your blog posts. LinkSmart is one such network. Links are added to your existing content. Each time a reader clicks on a link, you earn a profit. The key to making this type of service work for you is to ensure the network is a reputable company that’s sharing links your audience will appreciate.
Use Your Space Wisely
What happens once someone reads your blog post? Often, unless you have a call to action that they’re interested in, they'll click away. Why not monetize the area beneath your content? You can sell ad space or include a call to action for a product or service.
Identify products or services that are relevant to your niche and become an affiliate for those companies. Include links within the body of your content to arouse curiosity or softly promote the products or services. Product reviews, comparisons, and how to articles are straightforward approaches to affiliate-friendly content.
Affiliate marketing isn’t limited to print content. You can include shortened links throughout your infographics to relevant affiliate products. A product comparison infographic gives you the ideal opportunity to present information that’s readily monetized.
Pay Per Click
You can also participate in a number of different Pay Per Click (PPC) campaigns. Google’s AdSense is one of the most popular. It allows you to monetize not only your print content, you can also monetize your YouTube videos.
As your blog or website traffic grows, your ability to profit from monetized content will too. Monetized content is often a secondary goal once desired traffic numbers have been reached. You don’t have to wait until you have thousands of visitors. You can start monetizing your content right away. Include your monetization strategy and goals in your content marketing plan so you’re organized and able to track your results.
We’re at the point now where you may be ready to get started with your content marketing without being entirely sure how to pull it all together and make it work. If you haven’t created your content plan yet, now is the time to start working on it.
Next time, I'll wrap up my blog series by taking a look at how to get all of your content marketing needs met without spending tons of time.