How to Bounce Back from a Sales Slump
Bad news... There really is no way to avoid a future sales slump. Whether you run a seasonal lobster shack off the coast of Maine or a year-round surf & turf restaurant in Hawaii, you are bound...
The Best Ways to Encourage Repeat Customers, and Why They're Vital
The greatest superpower that small business owners have is great service. With incredible service comes repeat customers and referred customers who also become repeat customers! By providing a deli...
Testimonials, Reviews & Recommendations – What’s the difference?
Customer testimonials, reviews, and recommendations can all have an impact on your business, either positively or negatively. When brands and companies provide an exceptional experience, reviews, t...
When is it Time for a Website Refresh?
If it’s been a while since you’ve updated your website, it might be a good idea to consider updating the elements on your website like the content, the design, adding new content, or completely ove...
How to Reduce Your Unsubscribe Rate
Wouldn’t it be great if nobody ever unsubscribed from your list? It’s easy to fantasize about a world where every subscriber is a paying customer, and everybody loves you and your company forever.
Improve Your Email Marketing with These Tips from the Pros
Even though it has now been around for decades, email marketing is still one of the least expensive, most effective forms of digital marketing. That’s good news because it means you can connect wit...
Your 90 Day Post Covid Marketing Roadmap
The first quarter of 2020 brought us an unprecedented situation with a global pandemic that shut down parts of the country and created economic uncertainty and record unemployment. For a lot of bus...
How to Increase Customer Retention with Email
New customers are great. There’s something undeniably exciting about attracting someone to your business who might not have found it otherwise. That’s the reason that new customer marketing gets al...