Content Marketing Mistakes That Cost You Customers
Content marketing is one of the best ways to attract potential customers or clients. It gives your brand the opportunity to deliver value in a way that people are looking for. Quality content, when created correctly, can and will...
Every website wants some love from Google. A high rank on Google’s SERP can mean the difference between getting organic traffic every day and never seeing a single visitor on your site that you didn’t pay for.
The catch?
Google’s playing hard to get – or it might be...
Get More (and Better) Traffic with Your Local Business Blog
You already know that content marketing is widely considered to be essential for your business. Maybe you’ve already got a blog that gets some organic traffic.
What’s next?
The sad truth is that most local businesses...
In the world of digital marketing, traffic gets a lot of attention. In fact, it seems like you can’t go anywhere online without reading a traffic metaphor invoking red and green lights, rush hour, and things of that nature.
Don’t get me wrong. Traffic is important. But ultimately,...
There’s plenty of evidence that customer loyalty and reward programs drive sales for businesses of all sizes. 72% of all adults in the US belong to at least one loyalty program, and 87% are willing to have their consumer activity tracked if they get something in...
You’ve got a big following on social media.
So what?
Unless those followers are paying you for products or services, they don’t mean much. I’m not saying that social media followers aren’t important in some ways. Having a lot of followers sends a signal to potential...
Your website is the headquarters of all your online marketing. It’s the first thing most people will find when they search for your business.
Between 70% and 80% of all consumers say that they research businesses online before buying products.
In addition, 38% say that they’ll...
You probably already know that Facebook has more than two billion active monthly users. Obviously, not all of them are in your target audience – but many of them are. For that reason, it’s important to understand how to use Facebook to encourage your existing customers to talk...
