Our March FREE Social Post Challenge with "Done For You" copy & paste posts has been released! 
How to Elevate Your Social Media in 2021
The world of social media marketing is noisy these days. Getting your content to the people who are most likely to buy your products or use your services is akin to trying to flag down a car going 90 miles an hour on a six-lane highway -- when you’re...
What Will Digital Marketing Look Like in 2021?
As 2020 winds down in the next couple of months there are still a lot of questions that we can’t answer.
How soon until there’s a vaccine for Covid-19?
When will the pandemic end?
When will we return to business as...
Getting Back to Basics: Facebook Marketing 101
You’re probably already marketing your business on Facebook. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to get great...
11 Marketing Ideas to Get You Through the Pandemic
Have you cut back on marketing due to the COVID-19 pandemic? You’re not alone. A lot of business owners are trying to save money by reducing their spending.
Cutting back is understandable and may be necessary, but marketing isn’t a...
By now, most small business owners know they need to be active on social media. Regardless of your industry or niche, your customers expect to find you there. And social media’s free, so… it’s all easy, right?
I wish it were that easy. In fact, I notice that a lot of small...
In the world of digital marketing, traffic gets a lot of attention. In fact, it seems like you can’t go anywhere online without reading a traffic metaphor invoking red and green lights, rush hour, and things of that nature.
Don’t get me wrong. Traffic is important. But ultimately,...
You’ve got a big following on social media.
So what?
Unless those followers are paying you for products or services, they don’t mean much. I’m not saying that social media followers aren’t important in some ways. Having a lot of followers sends a signal to potential...
Use Your Social Media Cover Photo to Promote Content
Do you have an offer you want to promote on an ongoing basis? One easy way to get more traffic is to...
Is your marketing budget tiny – or non-existent? It’s a common problem with local businesses who put everything they make into inventory and payroll.
If you don’t have much to spend on marketing, you might wonder how you can ever grow your business. The good news is that there...
How long has it been since you did anything with your company's Facebook page (or Twitter or Instagram)?
If it’s been a long time, then you might feel stuck.
How can you resurrect your social media presence?
Is it possible?
Should you bother?
The short answer is yes, it’s possible....
Content marketing is all about content. That’s obvious. What isn’t obvious to many local business owners is that they don’t need to be the ones to create every piece of content they share.
The term for using content created by someone else for marketing purposes is called...
