After closing out 2021 and looking ahead to the new year, one thing has become blatantly obvious. Now more than ever, content marketing should play an important part in every small business’ digital marketing strategy.
If you want to stay one step ahead of your online competitors, it's...
Growing your small business’ social media presence is crucial to your success, especially in today’s digital age. While you may think otherwise, lacking a social media presence in today’s online ecosystem is the downfall of most modern businesses, ultimately categorizing your...
No matter what type of business you have, it’s no secret that you should want to get the best ROI on your marketing efforts. And right now, there is no better place to get a return on your investment than social media. But which platform will give you the most bang for your buck? It's...
The “new normal” brought about by the Covid-19 pandemic requires every company to put extreme importance on everything digital marketing. Although search optimization and e-mail are still critical components of the marketing strategy, social media is what people like to do online and...
Let's Talk About Citations and why They are so Important
Small businesses don’t rely on word-of-mouth anymore. Not like they used to - in the traditional sense anyway. Whether you are running a hair salon or own a local restaurant in the community, you need a top 3...
Fresh Social Media Marketing Ideas for 2021
Social media marketing isn’t the new kid on the block anymore. Things that felt fresh and exciting just a few years ago are now old hat and that means we’ve all got to find ways to take our Facebook and Instagram marketing to the next level....
Where Are YOUR Customers: How to Identify Your Audience and Find Them Online
We’ve all had the experience of looking for something and not being able to find it. It’s frustrating and time consuming and can feel like a pointless exercise if we’re forced to keep at it for long.
...
Leveraging the Power of Hashtags
What is a “Hashtag?”
A Hashtag, otherwise known as the Pound Sign (#), is a tool used across social media platforms used to sort posts or bring together groups of interest.
For example, if you pin a pasta recipe, you might incorporate hashtags...
8 Social Media Myths to Leave Behind in 2021
There’s no question that social media marketing is, and will continue to be, important for local businesses. That said, there are a lot of social media myths that are annoyingly persistent and believing them can hurt your business.
So,...
Our March FREE Social Post Challenge with "Done For You" copy & paste posts has been released! 
How to Elevate Your Social Media in 2021
The world of social media marketing is noisy these days. Getting your content to the people who are most likely to buy your products or use your services is akin to trying to flag down a car going 90 miles an hour on a six-lane highway -- when you’re...
What Will Digital Marketing Look Like in 2021?
As 2020 winds down in the next couple of months there are still a lot of questions that we can’t answer.
How soon until there’s a vaccine for Covid-19?
When will the pandemic end?
When will we return to business as...
