How the latest ioS 14.5 update affects your Facebook Ad Campaigns facebook ads facebook advertising marketing small business owner Aug 09, 2021

How the latest ioS 14.5 update affects your Facebook Ad Campaigns

Surveys show that 83% of people have concerns about how businesses monitor and collect data from mobile devices. People value their privacy and believe in their right to control how companies use personal data.

The Apple iOS 14.5...

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7 Types of Content Small Businesses Should Focus on Right Now content creation content marketing small business owner social media content Aug 02, 2021

7 Types of Content Small Businesses Should Focus on Right Now

A study from Google known as “Zero Moment of Truth” (ZMOT) emphasized how critical it is to have many contact points with a potential customer across multiple channels and locations. ZMOT is the research that a customer...

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What Mobile Marketing Can Do for Your Small Business in 2021 business advice marketing mobile marketing small business owner Jun 28, 2021

When was the last time you left your house without a phone? I’m willing to bet it’s been a while. Most of us keep our mobile devices within reach at all times, even when we’re sleeping. From a marketing standpoint, that’s good news – or it would be if you were making...

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8 Social Media Myths to Leave Behind in 2021 business advice growth marketing small business owner social media Apr 05, 2021

8 Social Media Myths to Leave Behind in 2021

There’s no question that social media marketing is, and will continue to be, important for local businesses. That said, there are a lot of social media myths that are annoyingly persistent and believing them can hurt your business.

So,...

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7 Content Marketing Tactics Every Small Business Should Steal content creation content marketing marketing small business owner Dec 14, 2020

7 Content Marketing Tactics Every Small Business Should Steal

Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users...

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Try These 7 Growth Hacks to Help Your Small Business Soar conversion sales small business owner Nov 17, 2020

Try These 7 Growth Hacks to Help Your Small Business Soar

Wouldn’t it be great to find some simple tricks that would help you leap ahead of your competitors and see your small business soar to new heights?

Well, I’ve got good news for you. I’ve been thinking a lot lately about...

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How to Offer More Value to Your Customers During a Pandemic small business owner Aug 10, 2020

The COVID-19 pandemic has affected the entire world. Business owners have had to scramble to find ways to stay afloat even as they’ve had to work from home and halt in-person sales and services.

It’s a lot for anybody to deal with at a time that’s already stressful.

The solution...

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How to Market on a Budget and Stay Afloat During the Pandemic marketing small business owner Aug 03, 2020

What do you do when business is slow, and profits are down?

If you think that the answer is “stop marketing,” then it’s time to think again. While it’s true that marketing might seem to be less essential than other areas of business, the truth is that a solid marketing...

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5 Types of Video Marketing to Boost Your Business marketing small business owner Jul 27, 2020

Video marketing is still the king of the hill when it comes to driving clicks and sales.
The numbers don’t lie. According to Social Media Today:

  • 72% of consumers prefer to watch a video to learn about a product or service.
  • 78% of consumers watch a video online at least once a week, and...
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Your Next 30 Days In Marketing… marketing small business owner Jul 13, 2020

Marketing in a time of economic crisis is no joke. But you already know that.

Let’s face it: it’s difficult, at best, to know how to handle your marketing when unemployment numbers are high, spending is low, and uncertainty is everywhere you look.

And yet, for all that, marketing is a...

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Navigating the Reopening of Your Business During the COVID-19 Pandemic small business owner Jul 05, 2020

The COVID-19 pandemic continues to impact the United States both medically and economically. Many states have begun to relax their lockdowns.

It remains to be seen what impact reopening will have on the number of cases, but it’s an economic boon to the owners of small and medium-sized...

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What to do Now? Resources for Small Business Owners small business owner May 18, 2020

If you own a small business, you might struggle to be profitable even at the best of times. The current COVID-19 pandemic has dialed up the stakes for most businesses in the United States and around the world. Non-essential businesses have closed their doors in an effort to halt the spread of the...

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