It's no secret that business building can be a demanding and all-consuming pursuit. When things are going well, it can be exhilarating and fulfilling. But when things aren't going as planned, it's easy to feel overwhelmed and burned out.
Rest assured... Business burnout happens to ALL of us. So...
Serving your customers virtually, in a post-COVID world, has never been more imperative to the survival of small businesses. And with more and more customers seeking contactless and virtual methods of payment, not adapting to the new-normal is hurting your prospects for growth.
If you’re...
7 Things Local Businesses Should STOP Doing on Instagram
Instagram is a popular platform for all kinds of businesses, and you’ve probably come across dozens of articles about how to create an effective Instagram strategy.
The problem? Those articles rarely tell you what not ...
How the latest ioS 14.5 update affects your Facebook Ad Campaigns
Surveys show that 83% of people have concerns about how businesses monitor and collect data from mobile devices. People value their privacy and believe in their right to control how companies use personal data.
The Apple iOS 14.5...
7 Types of Content Small Businesses Should Focus on Right Now
A study from Google known as “Zero Moment of Truth” (ZMOT) emphasized how critical it is to have many contact points with a potential customer across multiple channels and locations. ZMOT is the research that a customer...
When was the last time you left your house without a phone? I’m willing to bet it’s been a while. Most of us keep our mobile devices within reach at all times, even when we’re sleeping. From a marketing standpoint, that’s good news – or it would be if you were making...
8 Social Media Myths to Leave Behind in 2021
There’s no question that social media marketing is, and will continue to be, important for local businesses. That said, there are a lot of social media myths that are annoyingly persistent and believing them can hurt your business.
So,...
7 Content Marketing Tactics Every Small Business Should Steal
Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users...
Try These 7 Growth Hacks to Help Your Small Business Soar
Wouldn’t it be great to find some simple tricks that would help you leap ahead of your competitors and see your small business soar to new heights?
Well, I’ve got good news for you. I’ve been thinking a lot lately about...
The COVID-19 pandemic has affected the entire world. Business owners have had to scramble to find ways to stay afloat even as they’ve had to work from home and halt in-person sales and services.
It’s a lot for anybody to deal with at a time that’s already stressful.
The solution...
What do you do when business is slow, and profits are down?
If you think that the answer is “stop marketing,” then it’s time to think again. While it’s true that marketing might seem to be less essential than other areas of business, the truth is that a solid marketing...
Video marketing is still the king of the hill when it comes to driving clicks and sales.
The numbers don’t lie. According to Social Media Today:
- 72% of consumers prefer to watch a video to learn about a product or service.
- 78% of consumers watch a video online at least once a week, and...
