7 Things Google Hates and How to Fix Them google serp rankings seo traffic Jun 07, 2021

Every website wants some love from Google. A high rank on Google’s SERP can mean the difference between getting organic traffic every day and never seeing a single visitor on your site that you didn’t pay for. 

The catch?

Google’s playing hard to get – or it might be...

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Where Are YOUR Customers: How to Identify Your Audience and Find Them Online customer value seo social media target audience Apr 19, 2021

Where Are YOUR Customers: How to Identify Your Audience and Find Them Online

We’ve all had the experience of looking for something and not being able to find it. It’s frustrating and time consuming and can feel like a pointless exercise if we’re forced to keep at it for long.

...

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10 Marketing Tools We Are Grateful to Have in 2021 marketing seo Feb 01, 2021

10 Marketing Tools We Are Grateful to Have in 2021

It’s a new year and most of us are happy to be leaving 2020 in the rearview mirror. It was a tough year at almost every level and marketing is no exception.

2021 promises to be challenging as well, but we hope that also means an eventual...

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Your 90 Day Post Covid Marketing Roadmap automation business advice customer retention customer value roi seo Jan 11, 2021

Your 90 Day Post Covid Marketing Roadmap

The first quarter of 2020 brought us an unprecedented situation with a global pandemic that shut down parts of the country and created economic uncertainty and record unemployment. For a lot of businesses, that meant taking a new approach to marketing.

...

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What Are the Most Important SEO Metrics to Track? keywords seo Sep 07, 2020

SEO matters. You don’t need me to tell you that – although I certainly have told you all about it! 

Understanding the importance of SEO is one thing and knowing what to do with your SEO metrics is another. With so many metrics to choose from, how do you know where to put your...

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The Ultimate 60 Minute Business Audit engagement seo Jul 20, 2020

Audits. Nobody likes them, am I right?

I get it. I really do. But audits serve a purpose – and if your business is closed right now because of the COVID-19 pandemic, then this is the perfect time to change ‘audit’ from a dirty word to a tool that can help your business thrive.

Not...

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Get Optimized for 2020 - Your Local SEO Resource! seo small business owner Feb 16, 2020

I talk a lot about local SEO and if you’ve recently updated your site, you may roll your eyes at the appearance of another article about local SEO.

I get it. Believe me, I do. I don’t want to sound like a broken record.

But…

The truth is that local SEO is changing all the time....

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5 SEO Mistakes That Are Costing You Customers seo small business owner Oct 07, 2019

Local business owners are busy people – you know that already. In a single day, you could be acting as an HR manager, marketing guru, IT expert, and cashier. That’s a lot for any one person to do.

For that reason, SEO can sometimes take a back seat. It’s understandable. When...

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Say Hello to Google Local Services! google seo Jun 24, 2019

I’m sorry that I have to break it to you but…  AdWords is dying. Well, I’m not that sorry. I’m eager to tell you because Google Local Service Ads are a better option for local businesses than AdWords ever was.

Why? Because AdWords was an advertising...

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Search Engine Optimization: Local or National? seo small business owner Jun 10, 2019

You’ve got your SEO all figured out, right?

Well… maybe.

Perhaps you’ve done a ton of research to find great keywords.

Maybe you’ve got terrific, engaging content.

You’ve optimized your links and tags.

Guess what?

If your business is local and you haven’t focused...

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The SEO Trends Making the Biggest Impact in 2019 seo Mar 04, 2019

SEO changes are coming one after another – like waves. And in 2019, you’ve got two choices: sink or swim.

Sound dramatic? Maybe it is. But the truth is that it’s getting more and more difficult to stay on top of the shifting tides of SEO. Google updates its algorithm regularly...

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