SEO comes down to more than just keywords about your products and services. Location is a huge part of creating an SEO strategy. How can someone find your new café if Google doesn’t know where you’re located? Or if you’re an e-commerce store, how will Google know you ship...
We all know that small business owners face immense challenges every single day. While many are solved with relative ease, solving the issue of generating traffic – both online and in person - is unfortunately looked over time and time again. Optimizing your website for local SEO is the...
Getting Google to Fall Back in Love with Your Website
According to research, 53% of the total traffic on your website can come from organic searches. However, since the algorithm changes often, so does the ranking of your content on Google.
One day, your website is at the top of Google’s...
Let's Talk About Citations and why They are so Important
Small businesses don’t rely on word-of-mouth anymore. Not like they used to - in the traditional sense anyway. Whether you are running a hair salon or own a local restaurant in the community, you need a top 3...
Every website wants some love from Google. A high rank on Google’s SERP can mean the difference between getting organic traffic every day and never seeing a single visitor on your site that you didn’t pay for.
The catch?
Google’s playing hard to get – or it might be...
Where Are YOUR Customers: How to Identify Your Audience and Find Them Online
We’ve all had the experience of looking for something and not being able to find it. It’s frustrating and time consuming and can feel like a pointless exercise if we’re forced to keep at it for long.
...
10 Marketing Tools We Are Grateful to Have in 2021
It’s a new year and most of us are happy to be leaving 2020 in the rearview mirror. It was a tough year at almost every level and marketing is no exception.
2021 promises to be challenging as well, but we hope that also means an eventual...
Your 90 Day Post Covid Marketing Roadmap
The first quarter of 2020 brought us an unprecedented situation with a global pandemic that shut down parts of the country and created economic uncertainty and record unemployment. For a lot of businesses, that meant taking a new approach to marketing.
...
SEO matters. You don’t need me to tell you that – although I certainly have told you all about it!
Understanding the importance of SEO is one thing and knowing what to do with your SEO metrics is another. With so many metrics to choose from, how do you know where to put your...
Audits. Nobody likes them, am I right?
I get it. I really do. But audits serve a purpose – and if your business is closed right now because of the COVID-19 pandemic, then this is the perfect time to change ‘audit’ from a dirty word to a tool that can help your business thrive.
Not...
I talk a lot about local SEO and if you’ve recently updated your site, you may roll your eyes at the appearance of another article about local SEO.
I get it. Believe me, I do. I don’t want to sound like a broken record.
But…
The truth is that local SEO is changing all the time....
Local business owners are busy people – you know that already. In a single day, you could be acting as an HR manager, marketing guru, IT expert, and cashier. That’s a lot for any one person to do.
For that reason, SEO can sometimes take a back seat. It’s understandable. When...
