Benefits over Features - Benefits win EVERY time! Remember, it's What’s In It For Them! attraction marketing marketing monday redesign social selling what to post Mar 07, 2022

Let’s talk about feature over benefit and why it matters when it comes to your marketing. If there is one thing you should take away from this, it’s that your customers don’t really care about all the bells and whistles of what you have to offer. All they care about is...

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How to Bounce Back from a Sales Slump customer retention engagement redesign sales Dec 13, 2021

Bad news... There really is no way to avoid a future sales slump. Whether you run a seasonal lobster shack off the coast of Maine or a year-round surf & turf restaurant in Hawaii, you are bound to experience a short period when your bottom line fluctuates.  

 

Sales slumps can...

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Your Website Redesign Checklist for 2020 redesign small business owner website Mar 23, 2020

Is your website in need of a facelift?
Even if you’ve spruced it up in the past couple of years, it might be outdated.
And, if that’s the case, your website’s lackluster design could be hurting your business.

The key to a successful web redesign is understanding what the latest...

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