10 Marketing Tools We Are Grateful to Have in 2021 marketing seo Feb 01, 2021

10 Marketing Tools We Are Grateful to Have in 2021

It’s a new year and most of us are happy to be leaving 2020 in the rearview mirror. It was a tough year at almost every level and marketing is no exception.

2021 promises to be challenging as well, but we hope that also means an eventual...

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How to Grow Your Business with Geofencing geofencing marketing Jan 25, 2021

How to Grow Your Business with Geofencing

Geofencing is one of those things that can sound intimidating if you don’t understand it. That happens with any new technology. It’s unknown and sounds vaguely expensive, and you might think that you need a lot of experience to figure out how...

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How to Create Content for Your Business That’s Worth Sharing… 101 content creation content marketing marketing Jan 18, 2021

How to Create Content for Your Business That’s Worth Sharing… 101

We all know that content marketing is the name of the game for businesses large and small. Content is king and all that. But how does a small business create enough good content to reach their marketing goals?...

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What Will Digital Marketing Look Like in 2021? digital marketing marketing messenger bots mobile apps social media Dec 28, 2020

What Will Digital Marketing Look Like in 2021?

As 2020 winds down in the next couple of months there are still a lot of questions that we can’t answer. 

How soon until there’s a vaccine for Covid-19?  

When will the pandemic end? 

When will we return to business as...

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Holiday Promotional Ideas to Consider During a Pandemic ecommerce email marketing marketing Dec 21, 2020

Holiday Promotional Ideas to Consider During a Pandemic

The 2020 holiday shopping season promises to be unlike any other. Thanks to the COVID-19 pandemic, unemployment rates are high, and consumers may be reluctant to do their shopping in person.

But don’t worry! Not all the news is bad. In...

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7 Content Marketing Tactics Every Small Business Should Steal content creation content marketing marketing small business owner Dec 14, 2020

7 Content Marketing Tactics Every Small Business Should Steal

Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users...

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Getting Back to Basics: Facebook Marketing 101 engagement facebook facebook groups marketing social media Dec 07, 2020

Getting Back to Basics: Facebook Marketing 101 

You’re probably already marketing your business on Facebook. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to get great...

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Why SMS Marketing Should Be in Your Mix Right Now marketing sms marketing Nov 10, 2020

Why SMS Marketing Should Be in Your Mix Right Now

Marketing is always changing and the changes in 2020 have been profound, mostly because of the COVID-19 pandemic. We’ve all had to adjust our work and home lives as a result.

With more consumers working from home and budgetary concerns at...

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11 Marketing Ideas to Get You Through the Pandemic business advice marketing social media Sep 28, 2020

11 Marketing Ideas to Get You Through the Pandemic

Have you cut back on marketing due to the COVID-19 pandemic? You’re not alone. A lot of business owners are trying to save money by reducing their spending.

Cutting back is understandable and may be necessary, but marketing isn’t a...

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The Best Tools to Improve Your Conversion Rate conversion leads marketing Sep 21, 2020

Increase Your Website Conversions with These Helpful Tools

In the world of digital marketing, traffic gets a lot of attention. Small business owners understand that without visitors to your site, it’s unlikely you’re going to be able to grow or sustain their businesses.

I’d...

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How Chatbot Marketing Works 101 marketing messenger bots Aug 17, 2020

It wasn’t that long ago that the idea of a chatbot would have seemed like the stuff of science fiction, right up there with Daleks or droids.

Not anymore.

In fact, chatbots are everywhere these days. They’re readily available, highly effective, and – believe it or not –...

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How to Market on a Budget and Stay Afloat During the Pandemic marketing small business owner Aug 03, 2020

What do you do when business is slow, and profits are down?

If you think that the answer is “stop marketing,” then it’s time to think again. While it’s true that marketing might seem to be less essential than other areas of business, the truth is that a solid marketing...

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