The 3 Pillars of Marketing on a Budget coffee & questions marketing Apr 07, 2022

Need to market (and actually grow) your business on little to no budget?

Behind every successful business is a good marketing strategy. But sometimes your budget is tight and you can’t afford to spend the big bucks on advertising. When this happens, it’s easy to cease all marketing...

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How the COVID-19 Pandemic has Impacted Small Business Marketing covid-19 customer service marketing Oct 18, 2021

By now, I think it’s safe to say that we’re all sick of talking about the pandemic. Most of us would gladly go back to a simpler time where there were no masks requirements, where businesses and restaurants were open for business as usual.  

But we still are living in crazy...

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How the latest ioS 14.5 update affects your Facebook Ad Campaigns facebook ads facebook advertising marketing small business owner Aug 09, 2021

How the latest ioS 14.5 update affects your Facebook Ad Campaigns

Surveys show that 83% of people have concerns about how businesses monitor and collect data from mobile devices. People value their privacy and believe in their right to control how companies use personal data.

The Apple iOS 14.5...

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When is it Time for a Website Refresh? business advice content marketing customer retention marketing website Jul 26, 2021

When is it Time for a Website Refresh?

You’ve heard the old adage… You have 6 seconds to convince a website visitor that your website is the website they’ve been searching for – before they hit that back button.

So keeping your website up-to-date is no longer a matter of...

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What Mobile Marketing Can Do for Your Small Business in 2021 business advice marketing mobile marketing small business owner Jun 28, 2021

When was the last time you left your house without a phone? I’m willing to bet it’s been a while. Most of us keep our mobile devices within reach at all times, even when we’re sleeping. From a marketing standpoint, that’s good news – or it would be if you were making...

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How to Use Psychology Hacks and Jedi Mind Tricks to Grow Your Audience growth marketing target audience Jun 21, 2021

Whether you’re a Star Wars fan or not, you’ve probably heard the term Jedi Mind Trick. Maybe you’ve wished it were a real thing that you could harness – for good, of course – and use in your marketing.

I’ve got great news for you.

While the Jedi aren’t...

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How to Use Hashtags to Grow Your Business growth hashtags marketing May 24, 2021

How to Use Hashtags to Grow Your Business

Even if you’ve never used one in your marketing before, you’ve seen hashtags on social media. They’re the words after a post, each one starting with the # sign. They help people who see a Tweet, Instagram post, or Pinterest image to find...

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Fresh Social Media Marketing Ideas for 2021 engagement instagram marketing social media twitter May 17, 2021

Fresh Social Media Marketing Ideas for 2021

Social media marketing isn’t the new kid on the block anymore. Things that felt fresh and exciting just a few years ago are now old hat and that means we’ve all got to find ways to take our Facebook and Instagram marketing to the next level....

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How to Use YouTube to Market Your Small Business digital marketing engagement marketing youtube May 10, 2021

How to Use YouTube to Market Your Small Business

 

Have you been sleeping on YouTube marketing? If the answer is yes, you’re not alone. It’s easy to dismiss YouTube as the place where teenagers and young adults make silly content, whether they’re sampling weird fast food...

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7 Effective Ways to Market Your Business without Breaking the Bank engagement marketing social media content May 03, 2021

7 Effective Ways to Market Your Business without Breaking the Bank

When a business is pinching pennies, the marketing budget is often the first thing to go. For many business owners, it’s more important to continue paying employees and to pay utilities than it is to try to attract new...

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Direct Response Marketing Campaigns That Deliver Results content marketing engagement marketing referrals Apr 12, 2021

Direct Response Marketing Campaigns That Deliver Results

There’s no denying that direct response marketing – when done right – is hugely effective. The problem is that It is often attempted in ways that are Ill-conceived and poorly executed. When that happens, the results...

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5 Hashtag Mistakes to Avoid When Growing Your Audience on Social Media engagement hashtags marketing promoting Apr 09, 2021

5 Hashtag Mistakes to Avoid When Growing Your Audience on Social Media

 

A hashtag is a label for content in the form of a short, clickable link starting with the pound (#) sign and written as a single word. These labels for topics help social media users find content that interests them....

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