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Sharing my thoughts and tips on marketing, mindset & business.

11 Marketing Ideas to Get You Through the Pandemic

11 Marketing Ideas to Get You Through the Pandemic

Have you cut back on marketing due to the COVID-19 pandemic? You’re not alone. A lot of business owners are trying to save money by reducing their spending.

Cutting back is understandable and may be necessary, but marketing isn’t a luxury for your business. It’s a necessity. And it’s possible to keep things going even if you need to reduce your spending. Here are X ideas to help you stay in the marketing flow.

#1: Focus on Social Media

According to Statista, Americans are spending more time on social media now than they did before the pandemic. That translates to an opportunity for businesses that need low-cost ways to engage their target customers.

It’s a good time to share the ways your business is coping with the COVID-19 pandemic and highlight the ways your business can help people cope with social distancing and stay-at-home orders. You may also want to consider boosting your ads or running a page...

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The Best Tools to Improve Your Conversion Rate

Increase Your Website Conversions with These Helpful Tools

In the world of digital marketing, traffic gets a lot of attention. Small business owners understand that without visitors to your site, it’s unlikely you’re going to be able to grow or sustain their businesses.

I’d argue that the focus on traffic isn’t helpful unless it’s paired with a focus on conversion. After all, you might be able to attract thousands of visitors a month – but if none of those people are buying from you, what’s the point? You’re paying for traffic without getting any real return on your investment.

With that in mind, here are some of the most useful tools I know to help you boost your conversion rate and turn your traffic into revenue.

Content Research Tools 

A  high conversion rate starts with great content. If you’re not sure what content gets the most traction, then these tools can help you find out.

BuzzSumo

BuzzSumo is one of the best...

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How Chatbot Marketing Works 101

chatbot marketing Aug 17, 2020

It wasn’t that long ago that the idea of a chatbot would have seemed like the stuff of science fiction, right up there with Daleks or droids.

Not anymore.

In fact, chatbots are everywhere these days. They’re readily available, highly effective, and – believe it or not – not that expensive to create.

That said, a lot of small business owners aren’t on board with them yet because they don’t understand how they work to improve marketing and attract new business.

By the time you’re done reading this article, you won’t be able to use lack of knowledge as an excuse anymore. Get ready to learn everything you need to know about how chatbot marketing works.

What is a Chatbot? 

Chatbot is short for chatterbot. A chatbot is a computer program and a form of Artificial Intelligence. It uses something called Natural Language Processing (NLP) to simulate human speech.

When programmed properly, a chatbot can interact with customers on your...

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5 Types of Video Marketing to Boost Your Business

Video marketing is still the king of the hill when it comes to driving clicks and sales.
The numbers don’t lie. According to Social Media Today:

  • 72% of consumers prefer to watch a video to learn about a product or service.
  • 78% of consumers watch a video online at least once a week, and 55% do so once a day.
  • Viewers retain 95% of a video’s message after watching it.
  • 93% of businesses retain a new customer when they post a video on social media.
  • Companies that use video in their marketing experience 49% faster growth than companies that don’t use video.
I hope you’re as impressed by these statistics as I am. Since video is easier and more affordable to produce than ever before, here are 5 types of video marketing to try to help you grow your business.

#1: Product and Service Demo Videos

People need to understand how a product or service works – and how it will benefit them – before they buy it. I don’t think I need to explain why because...
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Your Next 30 Days In Marketing…

Marketing in a time of economic crisis is no joke. But you already know that.

Let’s face it: it’s difficult, at best, to know how to handle your marketing when unemployment numbers are high, spending is low, and uncertainty is everywhere you look.

And yet, for all that, marketing is a must if you want your business to stay afloat.
For your business to survive, it’s a must to come up with a marketing plan that’s:

  • Practical
  • Affordable
  • Achievable
  • Effective

If you can’t do that, then you may find yourself struggling.

The good news is that we’ve done some of the work for you. Here’s your 30-day marketing plan to reopen your business.

Week 1 – Preparing to Reopen
Reopening your business should be guided by recommendations from the CDC and local officials. You may have specific guidelines to follow and safety measures to implement. You should put those in place first before you do anything else.

Once you’ve selected a reopening date,...

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How to Create a Relationship-Building Autoresponder Series for New Subscribers

Email marketing is one of those topics that keeps coming up – and for good reason.

Email is still one of the most cost-effective ways to connect with your customers, nurture leads, and build your business.

Arguably the most important time to engage with subscribers is when they’re new.

By subscribing to your list, they’ve indicated a serious interest in your company and what you have to offer. It’s the ideal time to start building a relationship with them.

That means you’ve got to create an autoresponder series that will grab your subscribers’ attention and give them what they need to take the next step – paying you! Here’s what you need to know.

How Long Should Your Autoresponder Series Be?
Autoresponder series can have as few as two emails and as many as 100. There’s no one magic number that works for every business.

The best way to figure out how many emails to put in your relationship-building sequence is to start by looking...

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6 Ways to Improve Your Email Marketing Strategy

building email marketing Mar 09, 2020

Email marketing has been around forever, it seems, and yet it remains one of the most popular and effective marketing strategies for local businesses. Let’s face it, sometimes old school marketing techniques become old for a reason! If they didn’t work, they’d die young – so to speak.

I love email marketing. I think it’s a sure-fire way to attract new customers, nurture leads, and grow a business.

The key, of course, is doing email marketing right. Let’s talk about how to attract new subscribers – and keep their attention once they’re on your list.

Tips for Building a List
List-building gets a lot of attention and it can sometimes sound like a lot of work. When you’re already wearing multiple hats every day, it can be exhausting to think about adding another chore to your never-ending to-do list.

Guess what? It doesn’t have to be difficult to build a list. Here are some quick and easy methods to try.
  1. If you have a store,...
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Top Marketing Tools to Check Out in 2020!

The world of marketing is constantly evolving.

What worked in the past may not be effective now – and if you never update your methods and tools, the chances are good that you’re missing out on opportunities to engage your audience and grow your business.

Since we’re at the beginning of a new year, this is the perfect time to update your marketing toolbox and add some new tools to the mix.

Without further ado, here are my picks for the top marketing tools that should be in your toolbox for 2020.

Google Search Console
Google Search Console is my first pick. It’s a terrific tool that allows marketers and local business owners to understand how people find their businesses on Google.

This is a free tool that you can access via your Google account. The only preliminary step you must take is to verify that you’re the owner of your website. Once you’re verified, you can:
  • View the keywords that visitors use to find your site
  • Check out your most popular...
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10 Marketing Ideas You Can Implement for Free

marketing social media Jan 27, 2020

Is your marketing budget tiny – or non-existent? It’s a common problem with local businesses who put everything they make into inventory and payroll.

If you don’t have much to spend on marketing, you might wonder how you can ever grow your business. The good news is that there are plenty of things you can do to attract new customers without spending a dime.

I’ve compiled 10 of my favorite free marketing ideas for you to try.

#1: Facebook Live Video              
You might think of video marketing as expensive, and it certainly can be if you hire a professional videographer.

Fortunately, you don’t need to spend that money – especially when you look at Facebook Live Video, which is free to anybody who wants to use it.

Because these videos are live, they’re usually held to a lower standard in terms of quality. You don’t need to be scripted – in fact, it’s...
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How to Target Local Customers Using Geolocation Marketing

Local businesses have special marketing challenges. Namely, it’s your job as a business owner to make sure that the people who are most likely to patronize your business – the people who live in your service area – know what you have to offer and where to find you.

One way to accomplish that goal is to use geolocation marketing. Here’s what you need to know.

What is Geolocation Marketing?
Let’s start with the basics. Geolocation marketing is a type of marketing that’s location-specific. By that, I mean that you can connect with potential customers who are near your business and target them directly with offers and ads.

The benefits of geolocation marketing are clear:
  • You’ll have access to a highly targeted audience of people who are likely to frequent your business
  • You can attract new customers by reaching out to them with offers that appeal directly to them
  • You can learn about the shopping habits and preferences of your existing...
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