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SEO matters. You don’t need me to tell you that – although I certainly have told you all about it! 

Understanding the importance of SEO is one thing and knowing what to do with your SEO metrics is another. With so many metrics to choose from, how do you know where to put your focus? Which metrics can help you the most? 

That’s where I come in. It’s a lot to ask any small business owner to learn everything there is to know about SEO. It’s a complex topic. But here are the SEO metrics that you really should be tracking, even if you don’t have time for anything else. 

Organic Traffic  

The traffic your website generates is the life’s blood of your business online. If your site doesn’t attract new visitors, it’s a sure sign that your SEO isn’t doing what it should. 

Organic traffic is all the traffic you don’t pay for – in other words, it’s the traffic you get because someone...