I’m sorry that I have to break it to you but… AdWords is dying. Well, I’m not that sorry. I’m eager to tell you because Google Local Service Ads are a better option for local businesses than AdWords ever was.
Why? Because AdWords was an advertising tool that could be adapted for local businesses - with the right local keywords, it’s been possible to get to the top of Google’s SERP.
But it was never intended specifically for a local service-based business.
That’s not the case with Google Local Service Ads. It’s designed especially for local businesses. Let’s talk about it – and about the Google Guarantee Badge.Why is Local Search a Must?
Simply put, 75% of all local searches result in an in-store visit
within 24 hours. This one statistic demonstrates the importance of local SEO. If you can attract a lead through a search, the odds are in your favor that the searcher will come to...