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Sharing my thoughts and tips on marketing, mindset & business.

How to Target Local Customers Using Geolocation Marketing

Local businesses have special marketing challenges. Namely, it’s your job as a business owner to make sure that the people who are most likely to patronize your business – the people who live in your service area – know what you have to offer and where to find you.

One way to accomplish that goal is to use geolocation marketing. Here’s what you need to know.

What is Geolocation Marketing?
Let’s start with the basics. Geolocation marketing is a type of marketing that’s location-specific. By that, I mean that you can connect with potential customers who are near your business and target them directly with offers and ads.

The benefits of geolocation marketing are clear:
  • You’ll have access to a highly targeted audience of people who are likely to frequent your business
  • You can attract new customers by reaching out to them with offers that appeal directly to them
  • You can learn about the shopping habits and preferences of your existing...
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