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Sharing my thoughts and tips on marketing, mindset & business.

The Best Tools to Improve Your Conversion Rate

Increase Your Website Conversions with These Helpful Tools

In the world of digital marketing, traffic gets a lot of attention. Small business owners understand that without visitors to your site, it’s unlikely you’re going to be able to grow or sustain their businesses.

I’d argue that the focus on traffic isn’t helpful unless it’s paired with a focus on conversion. After all, you might be able to attract thousands of visitors a month – but if none of those people are buying from you, what’s the point? You’re paying for traffic without getting any real return on your investment.

With that in mind, here are some of the most useful tools I know to help you boost your conversion rate and turn your traffic into revenue.

Content Research Tools 

A  high conversion rate starts with great content. If you’re not sure what content gets the most traction, then these tools can help you find out.

BuzzSumo

BuzzSumo is one of the best...

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What Are the Most Important SEO Metrics to Track?

foot traffic keywords seo Sep 07, 2020

SEO matters. You don’t need me to tell you that – although I certainly have told you all about it! 

Understanding the importance of SEO is one thing and knowing what to do with your SEO metrics is another. With so many metrics to choose from, how do you know where to put your focus? Which metrics can help you the most? 

That’s where I come in. It’s a lot to ask any small business owner to learn everything there is to know about SEO. It’s a complex topic. But here are the SEO metrics that you really should be tracking, even if you don’t have time for anything else. 

Organic Traffic  

The traffic your website generates is the life’s blood of your business online. If your site doesn’t attract new visitors, it’s a sure sign that your SEO isn’t doing what it should. 

Organic traffic is all the traffic you don’t pay for – in other words, it’s the traffic you get because someone...

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How to Use Social Media to Drive More Foot Traffic to Your Business

For many local businesses, online marketing is only part of the game. And, if you don’t have an online store, then it might seem like marketing on the web is an afterthought – something that has no relation to your sales and foot traffic.

Think again.

The truth is that a growing number of consumers rely on social media to find recommendations for local businesses. 

And those recommendations and reviews have a huge impact on which businesses they decide to patronize.

In other words, your social media accounts should be helping you to get more foot traffic in your store or office – and if they’re not, here are some things that can help.

Advertise an Inexpensive Item or Freebie
A lot of times, people just need an incentive to come to visit your business in person. One way to entice them to do it is to advertise a special sale item or a giveaway item to get them to come in.

For example, you might:

  • Run a buy one, get one free special (BOGO) on a popular product
  • ...
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