In February of 2018, Facebook announced plans to prioritize personal content and de-prioritize content from pages.
That means that if you’ve got a Facebook page for your local business, your content is only being seen by a very small percentage of your followers unless you pay to promote it.
Nothing to be done, right?
It’s one of those things that you can’t control… or is it?
It turns out there’s a super-easy (and FREE) way to connect with both existing and potential customers on Facebook without paying to promote your content. It involves creating a Facebook group to promote your brand. Here’s what you need to know.
Group Content is Prioritized Ahead of Brand Content
The first thing you need to know is that Facebook has downgraded content posted by company and brand pages. However, it still prioritizes content from groups.
Why? Well, the short answer is that people must voluntarily opt in to a group.
You might be thinking that users...