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How to Spy on Your Competitors’ Facebook Ads

facebook advertising Feb 19, 2020

What if I told you that you could be the James Bond of local marketing? Would you be interested?

I can’t promise you access to an Aston Martin and Bond’s cool gadgets, but I can tell you how to get a bead on your competitors’ Facebook ads. It’s one of the best ways I know to fine-tune your marketing and outpace your local competition.

The good news? It’s not hard to do!

You don’t need a lot of money or a British accent.

Here’s what you need to know.

What is the Facebook Ad Library?
You’re probably aware that Facebook and its creator, Mark Zuckerberg, have come under some intense scrutiny since the 2016 presidential election due to the use of the social media platform for “fake news” ads. One of the tools that Facebook has made available to address the criticism is the Facebook Ad Library.

On the surface, its intended use is to provide transparency in advertising. You can plug in the name of any Facebook page and see the ads...

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