By now, most small business owners know they need to be active on social media. Regardless of your industry or niche, your customers expect to find you there. And social media’s free, so… it’s all easy, right?
I wish it were that easy. In fact, I notice that a lot of small business social media pages are missing the mark. They’re not getting the engagement – or the leads – they want and they’re not sure why.
Fortunately, the answer is pretty simple, you’re making mistakes and they’re probably the same ones that other small businesses are making.
What should you do? Identify the mistakes and stop making them! Here they the most common social media missteps and what you can do to fix them.
Being Inconsistent with Your Account
When people follow brands on social media, they want to know what kind of content they’ll be getting. If you look at big brands, you’ll notice that they have a clear rubric they use to...
Facebook Messenger is a tool many of us use for instant messaging with our friends – but did you know that it’s a useful marketing tool, as well?
It has become one of my favorite ways to connect with existing and potential clients on social media.
There are some useful options included with Facebook Messenger that you can use to improve customer service, promote your products, and more.
Not convinced? Here are some numbers that might do the trick.
You’ve got a big following on social media.
Unless those followers are paying you for products or services, they don’t mean much. I’m not saying that social media followers aren’t important in some ways. Having a lot of followers sends a signal to potential customers that you have a popular brand. It can help you get more traffic and attention.
That said, sales and profits are the name of the game. If those followers aren’t buying from you, they’re not doing anything for you in real terms.
The solution? Take those fans and followers and convert them into paying customers. Here’s what to do.
Get to Know Your Audience
As the owner of a small or medium-sized business, you may not have given a lot of thought to what makes your customers tick. And yet, customer analysis is the key to turning casual fans and followers into customers.
Creating a detailed customer persona can help you understand your audience. Your persona should...
You probably already have a Facebook Business Page. If you don’t, you should – in fact, setting one up should be the very next thing you do after reading this article.
Why? Facebook has more than 2 billion active monthly users. Regardless of where your business is located or what you sell, the chances are excellent that a solid majority of your customers and potential customers have Facebook accounts.
You probably already know that Facebook has more than two billion active monthly users. Obviously, not all of them are in your target audience – but many of them are. For that reason, it’s important to understand how to use Facebook to encourage your existing customers to talk about your business and recommend it to their friends.
Facebook offers a variety of tools – some old, some new – that enable small business owners to connect with their customers.
Advertising on Facebook has been around for a while. It’s practically a granddaddy in the world of online marketing.
And, like a lot of small business owners, you know that it’s getting harder to get the ROI you want on Facebook ads.
It’s a numbers game, after all, and as of the third quarter of 2018, they had approximately 2.27 billion active monthly users
As Facebook Groups continue to evolve, Facebook will be giving preference to groups with higher engagement rates.
This means that if you want your group to be promoted by Facebook, you need to make sure you’re maintaining an active community of happy members. If you’re not sure how to delight your members, start with these tips:
Set a Content Schedule
If at all possible, you should be posting to your Facebook group once a day. Then you should check your group several times and respond to new comments, likes, or shares.
Create content that you can share regularly.
When it comes to Facebook marketing, most solopreneurs are savvy enough to have a fan page, where followers can like your content and interact with you. Creating your own Facebook page is good and can help your business grow.
But it’s easy to overlook another important aspect of Facebook marketing: groups. On Facebook users can create groups and invite other people to join. Groups can be centered on a specific hobby like knitting or calligraphy.
They can be great for organizations like your local PTA committee or your neighborhood watch.
Facebook groups can also be leveraged to help you grow your business. You’ll meet new potential customers and learn more about your target market. Plus, here are three more ways that running a Facebook group can build your brand…
Members Get to Know the Real You
Facebook Pages allow you to share content but don’t give you any privacy controls. This means if you want to say something to one customer, you have to say it to them...
Once you’ve started a new Facebook group, it’s time to recruit your first members. You’ll want to begin by personally inviting people who will be interested in your niche.
Send a private message to friends and followers that love your content. Ask them to join and give them a link to your group.
But don't stop there... here are other things to do (and don't do) when it comes to getting that member count up!
Don’t Add without Permission
Facebook groups allow for group creators to mass add their friends into the group.
But don’t do this as many people view it as a form of spam and aren’t likely to stay in your group. It’s better to have a few passionate members who care about your community and want to nurture it.
Post on Your Page
After you’ve set up your group, post about it on your page. Let your followers know about your group and post a link to it so they can join, too. Keep in mind that all of your followers may not see your post about...