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Sharing my thoughts and tips on marketing, mindset & business.

Why Your Social Media Game Is Falling Short

By now, most small business owners know they need to be active on social media. Regardless of your industry or niche, your customers expect to find you there. And social media’s free, so… it’s all easy, right?

I wish it were that easy. In fact, I notice that a lot of small business social media pages are missing the mark. They’re not getting the engagement – or the leads – they want and they’re not sure why.

Fortunately, the answer is pretty simple, you’re making mistakes and they’re probably the same ones that other small businesses are making.

What should you do? Identify the mistakes and stop making them! Here they the most common social media missteps and what you can do to fix them.

Being Inconsistent with Your Account 

When people follow brands on social media, they want to know what kind of content they’ll be getting. If you look at big brands, you’ll notice that they have a clear rubric they use to...

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‚Äč5 Creative Ways to Use Facebook Messenger to Grow Your Business

facebook messenger bots Jun 01, 2020

Facebook Messenger is a tool many of us use for instant messaging with our friends – but did you know that it’s a useful marketing tool, as well?

It has become one of my favorite ways to connect with existing and potential clients on social media.

There are some useful options included with Facebook Messenger that you can use to improve customer service, promote your products, and more.

Not convinced? Here are some numbers that might do the trick.

  • Open rates for Messenger marketing are 70%  higher than for email marketing.
  • There are more than 300 million active bots on Facebook.
  • Facebook Messenger has over 2 million monthly downloads in the United States.
  • Facebook users exchange more than 20 billion messages with business every month.
  • Those numbers are impressive by any standard. So, now that I’ve convinced you – you are convinced, right? – here are 5 creative and easy ways to use Facebook Messenger for marketing.

    #1: Remind Customers...
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How to Turn Your Fans and Followers into Paying Customer

You’ve got a big following on social media.

So what?

Unless those followers are paying you for products or services, they don’t mean much. I’m not saying that social media followers aren’t important in some ways. Having a lot of followers sends a signal to potential customers that you have a popular brand. It can help you get more traffic and attention.

That said, sales and profits are the name of the game. If those followers aren’t buying from you, they’re not doing anything for you in real terms.

The solution? Take those fans and followers and convert them into paying customers. Here’s what to do.

Get to Know Your Audience 
As the owner of a small or medium-sized business, you may not have given a lot of thought to what makes your customers tick. And yet, customer analysis is the key to turning casual fans and followers into customers.

Creating a detailed customer persona can help you understand your audience. Your persona should...

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How to Get the Most Out of your Facebook Business Page

business facebook Nov 18, 2019

You probably already have a Facebook Business Page. If you don’t, you should – in fact, setting one up should be the very next thing you do after reading this article.

Why? Facebook has more than 2 billion active monthly users. Regardless of where your business is located or what you sell, the chances are excellent that a solid majority of your customers and potential customers have Facebook accounts.

The issue that keeps coming up is that many of the local businesses that have Facebook pages aren’t making the most of them. They might look okay on the surface but, in short, they’re not getting the job done.

Fortunately, there are some easy fixes you can make to turn your Facebook page into a powerhouse. Here’s what you need to know.

Choose a Recognizable Profile Picture
Your profile pic is the first thing most people will see when they visit your page or see your content. That means it’s got to be clear and easy to recognize.

The most obvious...
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How to Use Facebook to Connect with Your Local Followers

facebook traffic Sep 30, 2019

You probably already know that Facebook has more than two billion active monthly users. Obviously, not all of them are in your target audience – but many of them are. For that reason, it’s important to understand how to use Facebook to encourage your existing customers to talk about your business and recommend it to their friends.

Facebook offers a variety of tools – some old, some new – that enable small business owners to connect with their customers.

It’s time for all small business owners to make full use of it to increase their visibility on social media and attract new customers. Here’s what you need to know.

Pinpoint Your Location on Facebook

Your customers can’t buy from you if they don’t know where you are. When you log in to Facebook, you’ve probably noticed that you have options when you post a status update. They include tools to tag your friends, post photos or videos, or express emotions. One of them is the...
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Why Facebook Messenger Ads are Awesome for Small Business

Advertising on Facebook has been around for a while. It’s practically a granddaddy in the world of online marketing.

And, like a lot of small business owners, you know that it’s getting harder to get the ROI you want on Facebook ads.

It’s a numbers game, after all, and as of the third quarter of 2018, they had approximately 2.27 billion active monthly users

It’s no wonder you’re having a difficult time connecting with your audience. You’re competing with millions of other advertisers! It’s a crowded space.

That said, Facebook ads can still be useful – with a twist. Instead of sticking to the same traditional ads you’ve been using, it might be time to check out Facebook’s newest ad option – Facebook Messenger Ads.

What Are Facebook Messenger Ads?
Facebook Messenger ads are ads that appear either on the newsfeed or directly in people’s Messenger inboxes.

The newsfeed ads have a call to action that directs people...
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From Group to Community... How to get the Most out of your Facebook Group!

facebook social media May 14, 2019

As Facebook Groups continue to evolve, Facebook will be giving preference to groups with higher engagement rates.

This means that if you want your group to be promoted by Facebook, you need to make sure you’re maintaining an active community of happy members. If you’re not sure how to delight your members, start with these tips:

Set a Content Schedule
If at all possible, you should be posting to your Facebook group once a day. Then you should check your group several times and respond to new comments, likes, or shares.
Create content that you can share regularly.

For example, if you run a fitness group, you might want to have “Motivation Mondays”. On Mondays, post a short Live video of yourself hitting the gym or demonstrating proper form on gym equipment. On Tuesdays, your theme might be Transformation Tuesday. Invite your members to share old pictures of their bodies before they became fit.

Keep in mind that while daily posts like the ones above can be...
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3 Reasons a Facebook Group Is the Perfect Way to Build Your Brand

brand facebook Apr 12, 2019

When it comes to Facebook marketing, most solopreneurs are savvy enough to have a fan page, where followers can like your content and interact with you. Creating your own Facebook page is good and can help your business grow.

But it’s easy to overlook another important aspect of Facebook marketing: groups. On Facebook users can create groups and invite other people to join. Groups can be centered on a specific hobby like knitting or calligraphy.

They can be great for organizations like your local PTA committee or your neighborhood watch.

Facebook groups can also be leveraged to help you grow your business. You’ll meet new potential customers and learn more about your target market. Plus, here are three more ways that running a Facebook group can build your brand…

Members Get to Know the Real You
Facebook Pages allow you to share content but don’t give you any privacy controls. This means if you want to say something to one customer, you have to say it to them...

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8 Non-Sucky ways to Promote your Facebook Group!

Once you’ve started a new Facebook group, it’s time to recruit your first members. You’ll want to begin by personally inviting people who will be interested in your niche.

Send a private message to friends and followers that love your content. Ask them to join and give them a link to your group.

But don't stop there... here are other things to do (and don't do) when it comes to getting that member count up!

Don’t Add without Permission
Facebook groups allow for group creators to mass add their friends into the group.

But don’t do this as many people view it as a form of spam and aren’t likely to stay in your group. It’s better to have a few passionate members who care about your community and want to nurture it.

Post on Your Page
After you’ve set up your group, post about it on your page. Let your followers know about your group and post a link to it so they can join, too. Keep in mind that all of your followers may not see your post about...

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7 Great Topic Ideas to Use in Your Facebook Group!

You started your Facebook group because you understood the potential power of this social media powerhouse. You also understand that any social media site requires frequent and regular engagement. So, what do you talk about? What are the types of things you need to mention or ask about to keep your followers engaged, and to know what is on their minds? 

If you are running out of ideas for discussion with the members of your Facebook group, try the following 7 awesome ideas-starters in your group!
 
1 – What Is Your Biggest Problem Concerning _____ ?

Fill in the blank with some topic that has to do with the niche or market you are involved in. If you are in the weight loss industry, a simple question to ask here would be, "What is your biggest problem concerning losing weight and keeping it off?"

2 – Go Randomly Off-Topic

You have no doubt seen the unending number and variety of topics that your Facebook friends chat about from one moment to the next. People love...
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