How to Elevate Your Social Media in 2021 content creation engagement facebook social media twitter Jan 04, 2021

How to Elevate Your Social Media in 2021

The world of social media marketing is noisy these days. Getting your content to the people who are most likely to buy your products or use your services is akin to trying to flag down a car going 90 miles an hour on a six-lane highway -- when you’re...

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Getting Back to Basics: Facebook Marketing 101 engagement facebook facebook groups marketing social media Dec 07, 2020

Getting Back to Basics: Facebook Marketing 101 

You’re probably already marketing your business on Facebook. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to get great...

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Why Your Social Media Game Is Falling Short business advice engagement facebook instagram social media Sep 14, 2020

By now, most small business owners know they need to be active on social media. Regardless of your industry or niche, your customers expect to find you there. And social media’s free, so… it’s all easy, right?

I wish it were that easy. In fact, I notice that a lot of small...

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​5 Creative Ways to Use Facebook Messenger to Grow Your Business facebook messenger bots Jun 01, 2020

Facebook Messenger is a tool many of us use for instant messaging with our friends – but did you know that it’s a useful marketing tool, as well?

It has become one of my favorite ways to connect with existing and potential clients on social media.

There are some useful options included...

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How to Turn Your Fans and Followers into Paying Customer facebook small business owner social media traffic Apr 13, 2020

You’ve got a big following on social media.

So what?

Unless those followers are paying you for products or services, they don’t mean much. I’m not saying that social media followers aren’t important in some ways. Having a lot of followers sends a signal to potential...

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How to Get the Most Out of your Facebook Business Page facebook social media Nov 18, 2019

You probably already have a Facebook Business Page. If you don’t, you should – in fact, setting one up should be the very next thing you do after reading this article.

Why? Facebook has more than 2 billion active monthly users. Regardless of where your business is located or what...

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How to Use Facebook to Connect with Your Local Followers facebook traffic Sep 30, 2019

You probably already know that Facebook has more than two billion active monthly users. Obviously, not all of them are in your target audience – but many of them are. For that reason, it’s important to understand how to use Facebook to encourage your existing customers to talk...

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Why Facebook Messenger Ads are Awesome for Small Business facebook small business owner social media Jul 15, 2019

Advertising on Facebook has been around for a while. It’s practically a granddaddy in the world of online marketing.

And, like a lot of small business owners, you know that it’s getting harder to get the ROI you want on Facebook ads.

It’s a numbers game, after all, and as of the...

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From Group to Community... How to get the Most out of your Facebook Group! #facebook group engagement facebook May 14, 2019

As Facebook Groups continue to evolve, Facebook will be giving preference to groups with higher engagement rates.

This means that if you want your group to be promoted by Facebook, you need to make sure you’re maintaining an active community of happy members. If you’re not sure how to...

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3 Reasons a Facebook Group Is the Perfect Way to Build Your Brand facebook facebook groups Apr 12, 2019

When it comes to Facebook marketing, most solopreneurs are savvy enough to have a fan page, where followers can like your content and interact with you. Creating your own Facebook page is good and can help your business grow.

But it’s easy to overlook another important aspect of Facebook...

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8 Non-Sucky ways to Promote your Facebook Group! facebook facebook groups social media Apr 01, 2019

Once you’ve started a new Facebook group, it’s time to recruit your first members. You’ll want to begin by personally inviting people who will be interested in your niche.

Send a private message to friends and followers that love your content. Ask them to join and give them a...

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The Foolproof Way to Get Around Facebook’s Page Algorithm engagement facebook facebook groups Dec 31, 2018

In February of 2018, Facebook announced plans to prioritize personal content and de-prioritize content from pages.

That means that if you’ve got a Facebook page for your local business, your content is only being seen by a very small percentage of your followers unless you pay to promote it....

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