Is your Instagram feed bringing in leads or has it turned into another marketing effort that just doesn’t deliver a good return on the time and money you put into it?
If it’s the latter, it’s time to get serious about customer engagement on Instagram. Instagram, like all social media sites, is constantly changing its algorithms.
The latest change is that Likes – which used to be the gold standard of customer engagement – will no longer be displayed on your feed.
You’ll still be able to see your Likes in your analytics, but the new reality signals a sea change in the world of Instagram engagement. Here are 5 things you can do to engage your customers that go far beyond a simple Like.
#1: Organize Your Stories into Highlights
Instagram Stories can be a terrific marketing tool, but they only stick around for 24 hours – or do they?
One of my favorite tips for Instagram Stories is to feature them as highlights on...