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Sharing my thoughts and tips on marketing, mindset & business.

5 Ways to Engage Customers on Instagram – That Work!

engaging instagram Feb 03, 2020

Is your Instagram feed bringing in leads or has it turned into another marketing effort that just doesn’t deliver a good return on the time and money you put into it?

If it’s the latter, it’s time to get serious about customer engagement on Instagram. Instagram, like all social media sites, is constantly changing its algorithms.

The latest change is that Likes – which used to be the gold standard of customer engagement – will no longer be displayed on your feed.

DON’T PANIC. 

You’ll still be able to see your Likes in your analytics, but the new reality signals a sea change in the world of Instagram engagement. Here are 5 things you can do to engage your customers that go far beyond a simple Like.

#1: Organize Your Stories into Highlights
Instagram Stories can be a terrific marketing tool, but they only stick around for 24 hours – or do they?

One of my favorite tips for Instagram Stories is to feature them as highlights on...

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5 Reasons Your Business is in a Rut...(and how to turn things around!)

Your business is in a rut.

And guess what? Even if it isn’t right now, it will be some day. It happens to every business.

The marketing techniques that worked last year, or last month, are no longer as effective as they used to be. You try everything you can think of, but it doesn’t work.

You’re stuck.
But, the good news is that it doesn’t need to be that way. When your business gets stuck and stops growing, there are things that you probably aren’t doing that you can do to kick things back into high gear.

Ready to get things going again? Here are some of the most common things that cause business to stagnate.

You Don’t Have an Email List 
This one’s a biggie for me – so much so that one of the first questions I ask new clients is:
Do you have an email list?

I’m always amazed when people don’t. It’s so easy to do and email marketing earns great returns. There’s really no excuse for skipping email marketing as a...
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