Fresh Social Media Marketing Ideas for 2021

Social media marketing isn’t the new kid on the block anymore. Things that felt fresh and exciting just a few years ago are now old hat and that means we’ve all got to find ways to take our Facebook and Instagram marketing to the next level....

How to Use YouTube to Market Your Small Business

Have you been sleeping on YouTube marketing? If the answer is yes, you’re not alone. It’s easy to dismiss YouTube as the place where teenagers and young adults make silly content, whether they’re sampling weird fast food...

7 Effective Ways to Market Your Business without Breaking the Bank

When a business is pinching pennies, the marketing budget is often the first thing to go. For many business owners, it’s more important to continue paying employees and to pay utilities than it is to try to attract new...

How to Use the Best Hashtags

There is an art and a science to choosing the right hashtags for your tweets and your Instagram pictures. Get your hashtags right and you can quickly grow your audience and get hundreds of likes for every single image.

Get them wrong and you can be posting into the...

Leveraging the Power of Hashtags

What is a “Hashtag?”

A Hashtag, otherwise known as the Pound Sign (#), is a tool used across social media platforms used to sort posts or bring together groups of interest.

For example, if you pin a pasta recipe, you might incorporate hashtags...

Direct Response Marketing Campaigns That Deliver Results

There’s no denying that direct response marketing – when done right – is hugely effective. The problem is that It is often attempted in ways that are Ill-conceived and poorly executed. When that happens, the results...

5 Hashtag Mistakes to Avoid When Growing Your Audience on Social Media

A hashtag is a label for content in the form of a short, clickable link starting with the pound (#) sign and written as a single word. These labels for topics help social media users find content that interests them....

With Instagram, It's About The Hashtags

Instagram is a visual social media platform that has taken the #hashtag to a new level after Twitter's users started using hashtags to help index topics and identify topics of interest to different audiences.

For example, if you create a special hashtag for...

The 3 Most Common Mistakes Everyone Makes with Facebook Ads

Did you know that the average Facebook user clicks on 12 ads per month? It’s true – and it illustrates why Facebook ads are still one of the most cost-effective ways to connect with your target audience and promote your...

Why Every Single Small Business Needs Digital Marketing

Digital marketing isn’t optional. 

The fact remains, though, that only 84% of businesses have a content marketing strategy as of early 2021. 16% don’t.

If you’re one of the people who has put off digital marketing or...

How to Elevate Your Social Media in 2021

The world of social media marketing is noisy these days. Getting your content to the people who are most likely to buy your products or use your services is akin to trying to flag down a car going 90 miles an hour on a six-lane highway -- when you’re...

Getting Back to Basics: Facebook Marketing 101 

You’re probably already marketing your business on Facebook. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to get great...