If you’re like most small businesses, you’re always looking for new ways to reach your target audience and promote your products or services. Reels and short video content across all platforms is becoming some of the most prioritized, engaged with content out there.

By taking...

Social media algorithms can be daunting to try to understand. However, once you get a grasp of how the algorithm works, you can use it to your advantage. The algorithm is constantly changing and being updated, so it's important to keep up with the latest news.  

The definition is...

Engaging and connecting with your target audience (a.k.a. your tribe) should not be just a series of rigid strategies. People do business with people, so don't be afraid to be personable and reactive to them!

Building Know, Like, & Trust allows your ideas to be as fluid and...

Wish you could reach more people on social media without having to pay for Facebook or Instagram Ads?

Don't let Organic Reach get you down!

Yes... Organic Reach - the number of people who organically see a piece of your content when you post - is lower than ever and it's causing a lot of...

Today we're talking about all things Attraction Marketing (a.k.a. Social Selling)... what it is, why you should be doing it, and how to get more engagement just by being more "attractive"

The biggest takeaway:

Attraction Marketing is about making your content about your audience!

We gave...

"Do I really have to post video content to be successful on social media?"

The short answer is: YES! If you want more engagement and to continually & organically reach new people, then you need to be working some regular video content into your marketing mix! 

If it sounds scary, don't...

"Engagement baiting"... ever heard of it?

If you haven't heard of it, our bet is you've done it before. "Like, Comment, & Share this post." "Comment below " "Tag 3 people who need to see this". All of these are considered engagement baiting and are huge "no-nos" for social media...

Are you spending a ton of time on content only to hear crickets? Wishing for more Likes but at a loss of how to get your audience to open up?

Here's the #1 REASON you're not getting good engagement on social media! 

You're posting too much about you, your niche, or one type of thing! 

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Bad news... There really is no way to avoid a future sales slump. Whether you run a seasonal lobster shack off the coast of Maine or a year-round surf & turf restaurant in Hawaii, you are bound to experience a short period when your bottom line fluctuates.  

Sales slumps can...

Testimonials, Reviews & Recommendations – What’s the difference?

Customer testimonials, reviews, and recommendations can all have an impact on your business, either positively or negatively. When brands and companies provide an exceptional experience, reviews, testimonials, and...