Email marketing is old school. Sort of like the kind of corded phone that hangs on your kitchen wall or a dial-up modem.
If that’s your thinking, then you are missing out on a crucial opportunity to connect with potential leads and turn them into loyal customers.
Really... Email marketing might not be new, and it might not be the latest and greatest thing.
But that doesn’t mean that you can afford to ignore it.
And if it’s been a while since you revamped your email marketing strategies, it’s time to wake up and smell the lead generation coffee.
The good news is its great coffee.
Here are five blends – okay, strategies – to help you kick your lead generation into high gear.
Some marketers want to hang on to a “one size fits all” approach when it comes to lead generation. They’ve got a lead magnet that’s been working for them – at least to a point – and they don’t want to try anything...