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Sharing my thoughts and tips on marketing, mindset & business.

How to Create a Relationship-Building Autoresponder Series for New Subscribers

Email marketing is one of those topics that keeps coming up – and for good reason.

Email is still one of the most cost-effective ways to connect with your customers, nurture leads, and build your business.

Arguably the most important time to engage with subscribers is when they’re new.

By subscribing to your list, they’ve indicated a serious interest in your company and what you have to offer. It’s the ideal time to start building a relationship with them.

That means you’ve got to create an autoresponder series that will grab your subscribers’ attention and give them what they need to take the next step – paying you! Here’s what you need to know.

How Long Should Your Autoresponder Series Be?
Autoresponder series can have as few as two emails and as many as 100. There’s no one magic number that works for every business.

The best way to figure out how many emails to put in your relationship-building sequence is to start by looking...

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6 Ways to Improve Your Email Marketing Strategy

building email marketing Mar 09, 2020

Email marketing has been around forever, it seems, and yet it remains one of the most popular and effective marketing strategies for local businesses. Let’s face it, sometimes old school marketing techniques become old for a reason! If they didn’t work, they’d die young – so to speak.

I love email marketing. I think it’s a sure-fire way to attract new customers, nurture leads, and grow a business.

The key, of course, is doing email marketing right. Let’s talk about how to attract new subscribers – and keep their attention once they’re on your list.

Tips for Building a List
List-building gets a lot of attention and it can sometimes sound like a lot of work. When you’re already wearing multiple hats every day, it can be exhausting to think about adding another chore to your never-ending to-do list.

Guess what? It doesn’t have to be difficult to build a list. Here are some quick and easy methods to try.
  1. If you have a store,...
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