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6 Customer Success Metrics You Should Actually Pay Attention To

How much value are your customers getting from your products or services?

If you don’t know the answer to that question, you might be putting your customer retention at risk.

And, considering that it can cost up to 10 times as much to win a new customer as it does to retain an existing one, ignoring customer retention is – simply put – a bad idea.

Of course, the key question here is understanding how your product affects your customers. One of the best ways to do that is to track customer success metrics. Here are 6 you should be paying attention to.

#1: Qualitative Customer Feedback 
It would be impossible to know what your customers think of your company without asking them – so the first thing you should do is talk to your customers about their experiences with your business and products.

There are multiple ways to solicit qualitative customer feedback. The quickest and easiest method is to create a customer experience questionnaire and email it to...
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