Bad news... There really is no way to avoid a future sales slump. Whether you run a seasonal lobster shack off the coast of Maine or a year-round surf & turf restaurant in Hawaii, you are bound to experience a short period when your bottom line fluctuates.
Sales slumps can...
The greatest superpower that small business owners have is great service. With incredible service comes repeat customers and referred customers who also become repeat customers! By providing a delightful customer experience, people remember positive interactions with your small business and...
Testimonials, Reviews & Recommendations – What’s the difference?
Customer testimonials, reviews, and recommendations can all have an impact on your business, either positively or negatively. When brands and companies provide an exceptional experience, reviews, testimonials, and...
When is it Time for a Website Refresh?
You’ve heard the old adage… You have 6 seconds to convince a website visitor that your website is the website they’ve been searching for – before they hit that back button.
So keeping your website up-to-date is no longer a matter of...
How to Reduce Your Unsubscribe Rate
Wouldn’t it be great if nobody ever unsubscribed from your list? It’s easy to fantasize about a world where every subscriber is a paying customer, and everybody loves you and your company forever.
That is a fantasy. Unsubscribes are a part of life...
Improve Your Email Marketing with These Tips from the Pros
Even though it has now been around for decades, email marketing is still one of the least expensive, most effective forms of digital marketing. That’s good news because it means you can connect with your target audience without...
Your 90 Day Post Covid Marketing Roadmap
The first quarter of 2020 brought us an unprecedented situation with a global pandemic that shut down parts of the country and created economic uncertainty and record unemployment. For a lot of businesses, that meant taking a new approach to marketing.
...
How to Increase Customer Retention with Email
New customers are great. There’s something undeniably exciting about attracting someone to your business who might not have found it otherwise. That’s the reason that new customer marketing gets all the attention. It’s the glitziest...
How much value are your customers getting from your products or services?
If you don’t know the answer to that question, you might be putting your customer retention at risk.
And, considering that it can cost up to 10 times as much to win a new customer as it does to retain an existing one,...
