Testimonials, Reviews & Recommendations – What’s the difference? business advice customer retention engagement referrals Aug 16, 2021

Testimonials, Reviews & Recommendations – What’s the difference?

Customer testimonials, reviews, and recommendations can all have an impact on your business, either positively or negatively. When brands and companies provide an exceptional experience, reviews, testimonials, and...

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When is it Time for a Website Refresh? business advice content marketing customer retention marketing website Jul 26, 2021

When is it Time for a Website Refresh?

You’ve heard the old adage… You have 6 seconds to convince a website visitor that your website is the website they’ve been searching for – before they hit that back button.

So keeping your website up-to-date is no longer a matter of...

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How to Reduce Your Unsubscribe Rate content creation customer retention email marketing keywords Apr 26, 2021

How to Reduce Your Unsubscribe Rate

Wouldn’t it be great if nobody ever unsubscribed from your list? It’s easy to fantasize about a world where every subscriber is a paying customer, and everybody loves you and your company forever.

That is a fantasy. Unsubscribes are a part of life...

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Improve Your Email Marketing with These Tips from the Pros customer retention email marketing Feb 15, 2021

Improve Your Email Marketing with These Tips from the Pros

Even though it has now been around for decades, email marketing is still one of the least expensive, most effective forms of digital marketing. That’s good news because it means you can connect with your target audience without...

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Your 90 Day Post Covid Marketing Roadmap automation business advice customer retention customer value roi seo Jan 11, 2021

Your 90 Day Post Covid Marketing Roadmap

The first quarter of 2020 brought us an unprecedented situation with a global pandemic that shut down parts of the country and created economic uncertainty and record unemployment. For a lot of businesses, that meant taking a new approach to marketing.

...

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How to Increase Customer Retention with Email customer retention email marketing growth Nov 24, 2020

How to Increase Customer Retention with Email

New customers are great. There’s something undeniably exciting about attracting someone to your business who might not have found it otherwise. That’s the reason that new customer marketing gets all the attention. It’s the glitziest...

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6 Customer Success Metrics You Should Actually Pay Attention To customer retention small business owner Mar 02, 2020

How much value are your customers getting from your products or services?

If you don’t know the answer to that question, you might be putting your customer retention at risk.

And, considering that it can cost up to 10 times as much to win a new customer as it does to retain an existing one,...

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