7 Types of Content Small Businesses Should Focus on Right Now content creation content marketing small business owner social media content Aug 02, 2021

7 Types of Content Small Businesses Should Focus on Right Now

A study from Google known as “Zero Moment of Truth” (ZMOT) emphasized how critical it is to have many contact points with a potential customer across multiple channels and locations. ZMOT is the research that a customer...

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When is it Time for a Website Refresh? business advice content marketing customer retention marketing website Jul 26, 2021

When is it Time for a Website Refresh?

You’ve heard the old adage… You have 6 seconds to convince a website visitor that your website is the website they’ve been searching for – before they hit that back button.

So keeping your website up-to-date is no longer a matter of...

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5 Ways to Repurpose Content and Grow Your Customer Base blogs content creation content marketing social media content Jul 12, 2021

5 Ways to Repurpose Content and Grow Your Customer Base

The greatest thing about the content that businesses create is that it can be consumed in so many ways.  The written (or typed) word, video, audio, and other creative outlets like AR and VR technology make it possible to take an...

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Content Marketing Mistakes That Cost You Customers blogs content marketing traffic Jul 05, 2021

Content Marketing Mistakes That Cost You Customers

Content marketing is one of the best ways to attract potential customers or clients.  It gives your brand the opportunity to deliver value in a way that people are looking for.  Quality content, when created correctly, can and will...

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Direct Response Marketing Campaigns That Deliver Results content marketing engagement marketing referrals Apr 12, 2021

Direct Response Marketing Campaigns That Deliver Results

There’s no denying that direct response marketing – when done right – is hugely effective. The problem is that It is often attempted in ways that are Ill-conceived and poorly executed. When that happens, the results...

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How to Create Content for Your Business That’s Worth Sharing… 101 content creation content marketing marketing Jan 18, 2021

How to Create Content for Your Business That’s Worth Sharing… 101

We all know that content marketing is the name of the game for businesses large and small. Content is king and all that. But how does a small business create enough good content to reach their marketing goals?...

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7 Content Marketing Tactics Every Small Business Should Steal content creation content marketing marketing small business owner Dec 14, 2020

7 Content Marketing Tactics Every Small Business Should Steal

Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users...

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How to Keep Your Business Relevant During a Pandemic content marketing small business owner May 04, 2020

There’s no question that we are living in a surreal and scary time. The COVID-19 virus went from being a distant headline to an overwhelming reality. Cases in the United States and around the world are increasing exponentially and in a short time, we’ve gone from business as usual to...

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The Top Content Marketing Tools You Should be Using in 2020! content marketing social media Jan 06, 2020

Content marketing is all about content. That’s obvious. What isn’t obvious to many local business owners is that they don’t need to be the ones to create every piece of content they share.

The term for using content created by someone else for marketing purposes is called...

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8 Great Types of Content Marketing for Local Businesses content marketing Nov 04, 2019

You know that content marketing is still king. That’s unlikely to change and that means that it’s your job to create and share the kind of content that’ll bring customers to your business and help you improve your bottom line.

The numbers back up content marketing’s...

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What if You Could Create Better Content with Less Work? content creation content marketing Jun 17, 2019

The title of this article pretty much steals my opening line:

What if you could create better content with less work?

If you’re screaming, “Sign me up!” then you’re not alone. Content creation is a lot of work.

It takes time, expertise, and attention to detail.

And...

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