Content marketing is all about content. That’s obvious. What isn’t obvious to many local business owners is that they don’t need to be the ones to create every piece of content they share.
The term for using content created by someone else for marketing purposes is called “content curation.” The word ‘curation’ is a clue to what it involves. It’s not about throwing up any old piece of content on your Instagram or Facebook feed and hoping for the best.
You know that content marketing is still king. That’s unlikely to change and that means that it’s your job to create and share the kind of content that’ll bring customers to your business and help you improve your bottom line.
The numbers back up content marketing’s importance.
Research shows that 91% of all B2B companies use content marketing, and the same is true of 86% of B2C businesses.
However, only 63% of companies have a dedicated content strategy.
You can see the issue at hand. Content marketing is a must and yet doing it improperly – without a clear focus and strategy – can be a huge waste of time and money.
With that in mind, here are 8 content marketing types to help you build your strategy and grow your business.
#1: Blog Posts
Blog posts are hardly revolutionary in the world of content marketing, yet a lot of local businesses still aren’t blogging regularly. Those who do reap rewards:
The title of this article pretty much steals my opening line:
What if you could create better content with less work?
If you’re screaming, “Sign me up!” then you’re not alone. Content creation is a lot of work.
It takes time, expertise, and attention to detail.
And let’s face it: sometimes we have ideas for content but lack the expertise to execute them. Nobody’s good at everything, right?
The solution is – drum roll, please – NOT DOING EVERYTHING YOURSELF.
I’m talking here about content collaboration.
Maybe you’ve never collaborated on a piece of content before and the notion sounds scary. I get it.
But what if a little bit of teamwork and collaboration is just what you need to make your content sing? What if collaboration could increase your engagement, attract more leads, and bump your profits?
It can. Here’s what you need to know.
What is Content Collaboration?
So, what is content collaboration? How does it work?