7 Types of Content Small Businesses Should Focus on Right Now
A study from Google known as “Zero Moment of Truth” (ZMOT) emphasized how critical it is to have many contact points with a potential customer across multiple channels and locations. ZMOT is the research that a customer...
5 Ways to Repurpose Content and Grow Your Customer Base
The greatest thing about the content that businesses create is that it can be consumed in so many ways. The written (or typed) word, video, audio, and other creative outlets like AR and VR technology make it possible to take an...
How to Reduce Your Unsubscribe Rate
Wouldn’t it be great if nobody ever unsubscribed from your list? It’s easy to fantasize about a world where every subscriber is a paying customer, and everybody loves you and your company forever.
That is a fantasy. Unsubscribes are a part of life...
How to Create Content for Your Business That’s Worth Sharing… 101
We all know that content marketing is the name of the game for businesses large and small. Content is king and all that. But how does a small business create enough good content to reach their marketing goals?...
How to Elevate Your Social Media in 2021
The world of social media marketing is noisy these days. Getting your content to the people who are most likely to buy your products or use your services is akin to trying to flag down a car going 90 miles an hour on a six-lane highway -- when you’re...
7 Content Marketing Tactics Every Small Business Should Steal
Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users...
In the days before the internet, local marketing was simple. You paid for a listing in your local Yellow Pages, printed flyers, and maybe took out an ad in the local paper. People knew who you were and where you were.
Then web marketing came along and changed everything. At first, the...
The title of this article pretty much steals my opening line:
What if you could create better content with less work?
If you’re screaming, “Sign me up!” then you’re not alone. Content creation is a lot of work.
It takes time, expertise, and attention to detail.
And...
If you're running a social media page or profile, coming up with fresh ideas month after month isn’t always easy.
When you first start out, you may have hundreds of ideas that you can get to work on, but these will eventually run out and you'll have to think of more.
Constantly having a bank...
