In the days before the internet, local marketing was simple. You paid for a listing in your local Yellow Pages, printed flyers, and maybe took out an ad in the local paper. People knew who you were and where you were.
Then web marketing came along and changed everything. At first, the recommendation was to focus on general keywords. But over the years, Google and other search engines have changed their algorithms.
Now, they prioritize local search over everything else.
What does that mean? In short, it means that creating compelling local content isn’t optional. It’s as necessary as oxygen. You’ve got to show potential customers that you’re part of a community – and that means that you’ve got to think about more than giving out your address.
The Basics of Local Marketing
I’ve already written a lot about local marketing, but I think it’s important to include a summary of how to optimize your website and content for local search. Keep these...
The title of this article pretty much steals my opening line:
What if you could create better content with less work?
If you’re screaming, “Sign me up!” then you’re not alone. Content creation is a lot of work.
It takes time, expertise, and attention to detail.
And let’s face it: sometimes we have ideas for content but lack the expertise to execute them. Nobody’s good at everything, right?
The solution is – drum roll, please – NOT DOING EVERYTHING YOURSELF.
I’m talking here about content collaboration.
Maybe you’ve never collaborated on a piece of content before and the notion sounds scary. I get it.
But what if a little bit of teamwork and collaboration is just what you need to make your content sing? What if collaboration could increase your engagement, attract more leads, and bump your profits?
It can. Here’s what you need to know.
What is Content Collaboration?
So, what is content collaboration? How does it work?
If you're running a social media page or profile, coming up with fresh ideas month after month isn’t always easy.
When you first start out, you may have hundreds of ideas that you can get to work on, but these will eventually run out and you'll have to think of more.
Constantly having a bank of ideas is great for your marketing productivity, so you’re never left wondering what to write. Here are a few tips to get you going…
Ask other people
Ask your friends, your family, or your current page followers. You can get talking to anybody about the page or group you're running and see what they have to say. Or just see what comes up in conversation when you talk about your niche topic. Even if you don't use their exact ideas, it's a good way to pick up some new thoughts and concepts.
Create a big list
Sit down and create a huge list of everything you can possibly think of that relates to your page, profile, or group. If you're running a group on furniture, you can write...