When it comes to growing your business on social media, nothing is more important that your content! If you aren't putting out engaging content that speaks to your audience, then you're business and brand will struggle.
Caption writing and knowing what to say (and what not to say) is...
You've likely noticed that video content is rapidly becoming more and more popular as a social marketing tool. When thinking about what kind of video will work best to attract customers to your business, consider what would serve your ideal client. After all, people don't want to constantly be...
Are you spending a ton of time on content only to hear crickets? Wishing for more Likes but at a loss of how to get your audience to open up?
Here's the #1 REASON you're not getting good engagement on social media!
You're posting too much about you, your niche, or one type of thing!
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Growing your small business’ social media presence is crucial to your success, especially in today’s digital age. While you may think otherwise, lacking a social media presence in today’s online ecosystem is the downfall of most modern businesses, ultimately categorizing your...
If content is king, then video content is the reigning emperor. By 2022, online videos will make up more than 82% of all consumer internet traffic - 15 times higher than in 2017. If you want to engage with internet users who make up most of the world’s population, you need...
7 Types of Content Small Businesses Should Focus on Right Now
A study from Google known as “Zero Moment of Truth” (ZMOT) emphasized how critical it is to have many contact points with a potential customer across multiple channels and locations. ZMOT is the research that a customer...
5 Ways to Repurpose Content and Grow Your Customer Base
The greatest thing about the content that businesses create is that it can be consumed in so many ways. The written (or typed) word, video, audio, and other creative outlets like AR and VR technology make it possible to take an...
How to Reduce Your Unsubscribe Rate
Wouldn’t it be great if nobody ever unsubscribed from your list? It’s easy to fantasize about a world where every subscriber is a paying customer, and everybody loves you and your company forever.
That is a fantasy. Unsubscribes are a part of life...
How to Create Content for Your Business That’s Worth Sharing… 101
We all know that content marketing is the name of the game for businesses large and small. Content is king and all that. But how does a small business create enough good content to reach their marketing goals?...
How to Elevate Your Social Media in 2021
The world of social media marketing is noisy these days. Getting your content to the people who are most likely to buy your products or use your services is akin to trying to flag down a car going 90 miles an hour on a six-lane highway -- when you’re...
7 Content Marketing Tactics Every Small Business Should Steal
Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users...
