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How Chatbot Marketing Works 101

chatbot marketing Aug 17, 2020

It wasn’t that long ago that the idea of a chatbot would have seemed like the stuff of science fiction, right up there with Daleks or droids.

Not anymore.

In fact, chatbots are everywhere these days. They’re readily available, highly effective, and – believe it or not – not that expensive to create.

That said, a lot of small business owners aren’t on board with them yet because they don’t understand how they work to improve marketing and attract new business.

By the time you’re done reading this article, you won’t be able to use lack of knowledge as an excuse anymore. Get ready to learn everything you need to know about how chatbot marketing works.

What is a Chatbot? 

Chatbot is short for chatterbot. A chatbot is a computer program and a form of Artificial Intelligence. It uses something called Natural Language Processing (NLP) to simulate human speech.

When programmed properly, a chatbot can interact with customers on your...

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