Blog

11 Marketing Ideas to Get You Through the Pandemic

Have you cut back on marketing due to the COVID-19 pandemic? You’re not alone. A lot of business owners are trying to save money by reducing their spending.

Cutting back is understandable and may be necessary, but marketing isn’t a luxury for your business. It’s a necessity. And it’s possible to keep things going even if you need to reduce your spending. Here are X ideas to help you stay in the marketing flow.

#1: Focus on Social Media

According to Statista, Americans are spending more time on social media now than they did before the pandemic. That translates to an opportunity for businesses that need low-cost ways to engage their target customers.

It’s a good time to share the ways your business is coping with the COVID-19 pandemic and highlight the ways your business can help people cope with social distancing and stay-at-home orders. You may also want to consider boosting your ads or running a page...

By now, most small business owners know they need to be active on social media. Regardless of your industry or niche, your customers expect to find you there. And social media’s free, so… it’s all easy, right?

I wish it were that easy. In fact, I notice that a lot of small business social media pages are missing the mark. They’re not getting the engagement – or the leads – they want and they’re not sure why.

Fortunately, the answer is pretty simple, you’re making mistakes and they’re probably the same ones that other small businesses are making.

What should you do? Identify the mistakes and stop making them! Here they the most common social media missteps and what you can do to fix them.

Being Inconsistent with Your Account 

When people follow brands on social media, they want to know what kind of content they’ll be getting. If you look at big brands, you’ll notice that they have a clear rubric they use to...

The song says, “I don’t give a damn ‘bout my bad reputation.”

Those lyrics sounded fun and rebellious when Joan Jett sang them but taking that attitude when it comes to your online reputation can be disastrous to your business.

Not caring about your online reputation is a mistake. And your online reputation consists of more than your carefully-thought-out website and social media pages.

Most importantly, your online reputation is something you can control – for the most part. Here’s what you need to know.

The Elements of Your Online Reputation 
Your online reputation is the total of everything shown or said about your company online. That means that all of these play a role in creating your reputation:

• The quality and design of your website
• Your blog
• Your social media pages and posts
• Your online reviews
• Your testimonials and professional credentials
• Your online business listings

In other words, you can have the best website in the...