Testimonials, Reviews & Recommendations – What’s the difference? business advice customer retention engagement referrals Aug 16, 2021

Testimonials, Reviews & Recommendations – What’s the difference?

Customer testimonials, reviews, and recommendations can all have an impact on your business, either positively or negatively. When brands and companies provide an exceptional experience, reviews, testimonials, and...

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When is it Time for a Website Refresh? business advice content marketing customer retention marketing website Jul 26, 2021

When is it Time for a Website Refresh?

You’ve heard the old adage… You have 6 seconds to convince a website visitor that your website is the website they’ve been searching for – before they hit that back button.

So keeping your website up-to-date is no longer a matter of...

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What Mobile Marketing Can Do for Your Small Business in 2021 business advice marketing mobile marketing small business owner Jun 28, 2021

When was the last time you left your house without a phone? I’m willing to bet it’s been a while. Most of us keep our mobile devices within reach at all times, even when we’re sleeping. From a marketing standpoint, that’s good news – or it would be if you were making...

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Leveraging the Power of Hashtags business advice engagement social media Apr 16, 2021

Leveraging the Power of Hashtags

 

What is a “Hashtag?”

A Hashtag, otherwise known as the Pound Sign (#), is a tool used across social media platforms used to sort posts or bring together groups of interest.

For example, if you pin a pasta recipe, you might incorporate hashtags...

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8 Social Media Myths to Leave Behind in 2021 business advice growth marketing small business owner social media Apr 05, 2021

8 Social Media Myths to Leave Behind in 2021

There’s no question that social media marketing is, and will continue to be, important for local businesses. That said, there are a lot of social media myths that are annoyingly persistent and believing them can hurt your business.

So,...

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Google Local Service Ads Explained business advice google ads lead generating Mar 29, 2021

Google Local Service Ads Explained

You want to connect with local customers who are in the market for the services you provide. You’ve probably spent some time optimizing your website. You may have paid for Google Ads. But if you’re not focusing on Google Local Service Ads,...

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Here's the Trick to Sending Bulk Emails Without Spamming business advice email marketing spamming Mar 15, 2021

Here’s How to Send Bulk 

Is your email open rate low? If the answer’s yes, then it may be because your bulk emails are being marked as spam.

Nobody likes spam.

Once your emails are flagged, they’re far more likely to miss your subscribers’ inboxes and land in the junk...

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Your 90 Day Post Covid Marketing Roadmap automation business advice customer retention customer value roi seo Jan 11, 2021

Your 90 Day Post Covid Marketing Roadmap

The first quarter of 2020 brought us an unprecedented situation with a global pandemic that shut down parts of the country and created economic uncertainty and record unemployment. For a lot of businesses, that meant taking a new approach to marketing.

...

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11 Marketing Ideas to Get You Through the Pandemic business advice marketing social media Sep 28, 2020

11 Marketing Ideas to Get You Through the Pandemic

Have you cut back on marketing due to the COVID-19 pandemic? You’re not alone. A lot of business owners are trying to save money by reducing their spending.

Cutting back is understandable and may be necessary, but marketing isn’t a...

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Why Your Social Media Game Is Falling Short business advice engagement facebook instagram social media Sep 14, 2020

By now, most small business owners know they need to be active on social media. Regardless of your industry or niche, your customers expect to find you there. And social media’s free, so… it’s all easy, right?

I wish it were that easy. In fact, I notice that a lot of small...

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Is Your Reputation Costing You Business? business advice small business owner Apr 20, 2020

The song says, “I don’t give a damn ‘bout my bad reputation.”

Those lyrics sounded fun and rebellious when Joan Jett sang them but taking that attitude when it comes to your online reputation can be disastrous to your business.

Not caring about your online reputation is a...

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