There’s no question that we are living in a surreal and scary time. The COVID-19 virus went from being a distant headline to an overwhelming reality. Cases in the United States and around the world are increasing exponentially and in a short time, we’ve gone from business as usual to most of the world’s population sheltering in their homes.
For business owners, the element of uncertainty looms large. Governments are advising non-essential businesses to close to protect employees and the public. If your business is going to survive, it will be because you find a way to keep your products and services relevant to the people in your target audience.
The answer for most businesses is going to require creative thinking. Here are some tips to help you find your relevance and maintain your audience during the global crisis.
Start with Your Customers
In a time of uncertainty, it’s always a good idea to let your customers lead the way. Ask yourself what your...
You probably already have a Facebook Business Page. If you don’t, you should – in fact, setting one up should be the very next thing you do after reading this article.
Why? Facebook has more than 2 billion active monthly users. Regardless of where your business is located or what you sell, the chances are excellent that a solid majority of your customers and potential customers have Facebook accounts.