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Blogging is still one of the best ways to drive traffic to your website and attract new customers. But are you making the most of your local business blog? Maybe not.

If you’re not, the big question is what should you be doing? The answer starts with numbers and ends with specific advice.

So, let’s dig into some statistics, and then we’ll look at 5 tips you can use to put your blog to work for you.

Blogging by the Numbers
A massive study of blogging, which reviewed 912 million blog posts, revealed some helpful information that can help you improve the performance of your business blog. Here are some of its key findings.

Backlinks  
Backlinks are still one of the most important ranking factors for Google. The blogging study found that long-form content gets 77.2% more links than short-form content. That’s a huge difference, but it also has its limits.

The study also found that there was a sharp drop-off in links once a post crept over 2,000...