You’ve got your SEO all figured out, right?
Perhaps you’ve done a ton of research to find great keywords.
Maybe you’ve got terrific, engaging content.
You’ve optimized your links and tags.
If your business is local and you haven’t focused on local SEO, then the chances are good that you’re falling behind your competitors without realizing it.
All SEO is not created equal. National SEO – which focuses on non-location based keywords – is useful for big corporations. But for small businesses, local SEO is where it’s at.
What are the differences? What do you need to know to make the most of local SEO? Let’s talk about it.
The Big Picture Similarities
Local and national SEO have a lot in common.
For example, both types of SEO have the goal of improving a website’s ranking on Google’s Search Engine Results Page (SERP.) The pages with the highest ranks get the lion’s share of...