You probably already have a Facebook Business Page. If you don’t, you should – in fact, setting one up should be the very next thing you do after reading this article.
Why? Facebook has more than 2 billion active monthly users. Regardless of where your business is located or what...
Your website is the headquarters of all your online marketing. It’s the first thing most people will find when they search for your business.
Between 70% and 80% of all consumers say that they research businesses online before buying products.
In addition, 38% say that they’ll...
You know that content marketing is still king. That’s unlikely to change and that means that it’s your job to create and share the kind of content that’ll bring customers to your business and help you improve your bottom line.
The numbers back up content marketing’s...
For many local businesses, online marketing is only part of the game. And, if you don’t have an online store, then it might seem like marketing on the web is an afterthought – something that has no relation to your sales and foot traffic.
Think again.
The truth is that a growing number...
Social media marketing is a must – but getting organic engagement is becoming increasingly difficult. With sites like Facebook and Twitter tweaking their algorithms constantly, local businesses need proven strategies to ensure that their customers see and engage with their posts.
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Marketing trends change all the time. And, if you’re a local business owner, it can be hard to keep up. Which trends should you follow? Are there any that aren’t worthwhile?
In marketing, you’ve got to pick and choose. Very few people have an unlimited budget that allows them to...
Local business owners are busy people – you know that already. In a single day, you could be acting as an HR manager, marketing guru, IT expert, and cashier. That’s a lot for any one person to do.
For that reason, SEO can sometimes take a back seat. It’s understandable. When...
You probably already know that Facebook has more than two billion active monthly users. Obviously, not all of them are in your target audience – but many of them are. For that reason, it’s important to understand how to use Facebook to encourage your existing customers to talk...
Loyalty programs are everywhere. I’m willing to bet you have several loyalty cards in your wallet. You may even have loyalty memberships you’ve forgotten about. Customers love them – and with good reason.
A well-thought-out loyalty program provides benefits to customers that can...
Is your website hip and modern – or is it out-of-date and sad?
If it’s been a while since you updated your site, there’s at least a chance that it’s a dud.
That doesn’t mean it’s poorly designed, but it does mean that it’s your job to give it an honest...
At this point, few people would argue that social media marketing is a passing fad. It’s here to stay. But… that doesn’t mean it’s not changing.
The truth is that social media marketing is not the same thing it was just a few years ago. And, it probably won’t be the...
Do you offer a worthwhile product or service?
You know you do! But how can you convince the people in your target audience of its worth? That’s the purpose of marketing. It’s your job to prove your product’s worth.
There are all kinds of ways to prove that a product is good....
