How to Use YouTube to Market Your Small Business

Have you been sleeping on YouTube marketing? If the answer is yes, you’re not alone. It’s easy to dismiss YouTube as the place where teenagers and young adults make silly content, whether they’re sampling weird fast food...

7 Effective Ways to Market Your Business without Breaking the Bank

When a business is pinching pennies, the marketing budget is often the first thing to go. For many business owners, it’s more important to continue paying employees and to pay utilities than it is to try to attract new...

How to Use the Best Hashtags

There is an art and a science to choosing the right hashtags for your tweets and your Instagram pictures. Get your hashtags right and you can quickly grow your audience and get hundreds of likes for every single image.

Get them wrong and you can be posting into the...

How to Reduce Your Unsubscribe Rate

Wouldn’t it be great if nobody ever unsubscribed from your list? It’s easy to fantasize about a world where every subscriber is a paying customer, and everybody loves you and your company forever.

That is a fantasy. Unsubscribes are a part of life...

How to Use Hashtags to Expand Your Instagram Reach

Believe it or not, several businesses and even prominent individuals have found success thanks to Instagram. But for every person that has a huge, responsive following, there are thousands more that don’t. Instagram can be powerful,...

Where Are YOUR Customers: How to Identify Your Audience and Find Them Online

We’ve all had the experience of looking for something and not being able to find it. It’s frustrating and time consuming and can feel like a pointless exercise if we’re forced to keep at it for long.

...

Leveraging the Power of Hashtags

What is a “Hashtag?”

A Hashtag, otherwise known as the Pound Sign (#), is a tool used across social media platforms used to sort posts or bring together groups of interest.

For example, if you pin a pasta recipe, you might incorporate hashtags...

Direct Response Marketing Campaigns That Deliver Results

There’s no denying that direct response marketing – when done right – is hugely effective. The problem is that It is often attempted in ways that are Ill-conceived and poorly executed. When that happens, the results...

5 Hashtag Mistakes to Avoid When Growing Your Audience on Social Media

A hashtag is a label for content in the form of a short, clickable link starting with the pound (#) sign and written as a single word. These labels for topics help social media users find content that interests them....

8 Social Media Myths to Leave Behind in 2021

There’s no question that social media marketing is, and will continue to be, important for local businesses. That said, there are a lot of social media myths that are annoyingly persistent and believing them can hurt your business.

So,...

With Instagram, It's About The Hashtags

Instagram is a visual social media platform that has taken the #hashtag to a new level after Twitter's users started using hashtags to help index topics and identify topics of interest to different audiences.

For example, if you create a special hashtag for...

Ok, so first... What is a hashtag?

A hashtag is a keyword or phrase preceded by the hash symbol (#), written within a post or comment to highlight it and facilitate a search for it.

What’s so powerful about hashtags is, when you include hash marks in your post; it can then be indexed by the...