Hey Google: Should Businesses Take Voice Search Serious? small business owner voice search Nov 25, 2019

Voice search isn’t going anywhere. In fact, it’s more prevalent than ever before and that’s not going to change. The latest stats show that by 2020, at least 50% of all searches will be voice searches.

Even more surprising is this nugget of information. Digital...

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How to Get the Most Out of your Facebook Business Page facebook social media Nov 18, 2019

You probably already have a Facebook Business Page. If you don’t, you should – in fact, setting one up should be the very next thing you do after reading this article.

Why? Facebook has more than 2 billion active monthly users. Regardless of where your business is located or what...

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7 Ways to Turn Your Website into a Lead-Generating Powerhouse lead generating traffic Nov 11, 2019

Your website is the headquarters of all your online marketing. It’s the first thing most people will find when they search for your business.

Between 70% and 80% of all consumers say that they research businesses online before buying products.

In addition, 38% say that they’ll...

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8 Great Types of Content Marketing for Local Businesses content marketing Nov 04, 2019

You know that content marketing is still king. That’s unlikely to change and that means that it’s your job to create and share the kind of content that’ll bring customers to your business and help you improve your bottom line.

The numbers back up content marketing’s...

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How to Use Social Media to Drive More Foot Traffic to Your Business marketing small business owner social media Oct 28, 2019

For many local businesses, online marketing is only part of the game. And, if you don’t have an online store, then it might seem like marketing on the web is an afterthought – something that has no relation to your sales and foot traffic.

Think again.

The truth is that a growing number...

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7 Ways to Improve Your Engagement on Social Media engagement social media Oct 21, 2019

Social media marketing is a must – but getting organic engagement is becoming increasingly difficult. With sites like Facebook and Twitter tweaking their algorithms constantly, local businesses need proven strategies to ensure that their customers see and engage with their posts.

...

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Local Marketing Trends You Can’t Ignore marketing Oct 14, 2019

Marketing trends change all the time. And, if you’re a local business owner, it can be hard to keep up. Which trends should you follow? Are there any that aren’t worthwhile?

In marketing, you’ve got to pick and choose. Very few people have an unlimited budget that allows them to...

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5 SEO Mistakes That Are Costing You Customers seo small business owner Oct 07, 2019

Local business owners are busy people – you know that already. In a single day, you could be acting as an HR manager, marketing guru, IT expert, and cashier. That’s a lot for any one person to do.

For that reason, SEO can sometimes take a back seat. It’s understandable. When...

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How to Use Facebook to Connect with Your Local Followers facebook traffic Sep 30, 2019

You probably already know that Facebook has more than two billion active monthly users. Obviously, not all of them are in your target audience – but many of them are. For that reason, it’s important to understand how to use Facebook to encourage your existing customers to talk...

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Creating a Loyalty Program That Keeps Your Customers Coming Back! loyalty programs small business owner Sep 23, 2019

Loyalty programs are everywhere. I’m willing to bet you have several loyalty cards in your wallet. You may even have loyalty memberships you’ve forgotten about. Customers love them – and with good reason.

A well-thought-out loyalty program provides benefits to customers that can...

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7 Updates Your Site Needs to Keep Up With Recent Changes small business owner website Sep 09, 2019

Is your website hip and modern – or is it out-of-date and sad?

If it’s been a while since you updated your site, there’s at least a chance that it’s a dud.

That doesn’t mean it’s poorly designed, but it does mean that it’s your job to give it an honest...

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What the Future Holds for Social Media Marketing marketing social media Aug 26, 2019

At this point, few people would argue that social media marketing is a passing fad. It’s here to stay. But… that doesn’t mean it’s not changing.

The truth is that social media marketing is not the same thing it was just a few years ago. And, it probably won’t be the...

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