The world of marketing is constantly evolving.
What worked in the past may not be effective now – and if you never update your methods and tools, the chances are good that you’re missing out on opportunities to engage your audience and grow your business.
Since we’re at the...
Is your Instagram feed bringing in leads or has it turned into another marketing effort that just doesn’t deliver a good return on the time and money you put into it?
If it’s the latter, it’s time to get serious about customer engagement on Instagram. Instagram, like all social...
Is your marketing budget tiny – or non-existent? It’s a common problem with local businesses who put everything they make into inventory and payroll.
If you don’t have much to spend on marketing, you might wonder how you can ever grow your business. The good news is that there...
Local businesses have special marketing challenges. Namely, it’s your job as a business owner to make sure that the people who are most likely to patronize your business – the people who live in your service area – know what you have to offer and where to find you.
One way to...
How long has it been since you did anything with your company's Facebook page (or Twitter or Instagram)?
If it’s been a long time, then you might feel stuck.
How can you resurrect your social media presence?
Is it possible?
Should you bother?
The short answer is yes, it’s possible....
Content marketing is all about content. That’s obvious. What isn’t obvious to many local business owners is that they don’t need to be the ones to create every piece of content they share.
The term for using content created by someone else for marketing purposes is called...
2019 has been the year of the chatbot.
Businesses who have adopted the chatbot trend have been able to support and scale their business operations by offering convenient and efficient communication to their customers.
Implementing chatbots has also helped businesses increase their sales, by...
In the days before the internet, local marketing was simple. You paid for a listing in your local Yellow Pages, printed flyers, and maybe took out an ad in the local paper. People knew who you were and where you were.
Then web marketing came along and changed everything. At first, the...
When deciding what type of lead magnet will attract the most signups (leads) for your business it’s natural to want to go right to your best offer – the thing that’ll convince first-time visitors to your site to dive right in and hire you, retain your services you or purchase...
Before automation was possible, people had to do everything by hand.
It took a long time – and once we realized that we could automate repetitive tasks, we never looked back.
So, the question I have for you about automating your business is a simple one:
What are you waiting for?
If you want to make a big impact on social media, one of the key factors is to have strong branding and an excellent logo.
One of the big roles of social media is to help you promote your brand and increase visibility. At the same time though, a great logo will also help to make your brand appear...
Voice search isn’t going anywhere. In fact, it’s more prevalent than ever before and that’s not going to change. The latest stats show that by 2020, at least 50% of all searches will be voice searches.
Even more surprising is this nugget of information. Digital...
