How the latest ioS 14.5 update affects your Facebook Ad Campaigns facebook ads facebook advertising marketing small business owner Aug 09, 2021

How the latest ioS 14.5 update affects your Facebook Ad Campaigns

Surveys show that 83% of people have concerns about how businesses monitor and collect data from mobile devices. People value their privacy and believe in their right to control how companies use personal data.

The Apple iOS 14.5...

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7 Types of Content Small Businesses Should Focus on Right Now content creation content marketing small business owner social media content Aug 02, 2021

7 Types of Content Small Businesses Should Focus on Right Now

A study from Google known as “Zero Moment of Truth” (ZMOT) emphasized how critical it is to have many contact points with a potential customer across multiple channels and locations. ZMOT is the research that a customer...

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When is it Time for a Website Refresh? business advice content marketing customer retention marketing website Jul 26, 2021

When is it Time for a Website Refresh?

You’ve heard the old adage… You have 6 seconds to convince a website visitor that your website is the website they’ve been searching for – before they hit that back button.

So keeping your website up-to-date is no longer a matter of...

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Elevating Your Customer Experience With AI ai business growth customer service engagement Jul 19, 2021

Elevating Your Customer Experience With AI

 

AI is no longer relegated to science fiction section.  Businesses worldwide are discovering new ways to use AI to increase engagement and enhance the customer experience.

Over the next five years, 85 percent of consumer relationships with...

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5 Ways to Repurpose Content and Grow Your Customer Base blogs content creation content marketing social media content Jul 12, 2021

5 Ways to Repurpose Content and Grow Your Customer Base

The greatest thing about the content that businesses create is that it can be consumed in so many ways.  The written (or typed) word, video, audio, and other creative outlets like AR and VR technology make it possible to take an...

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Content Marketing Mistakes That Cost You Customers blogs content marketing traffic Jul 05, 2021

Content Marketing Mistakes That Cost You Customers

Content marketing is one of the best ways to attract potential customers or clients.  It gives your brand the opportunity to deliver value in a way that people are looking for.  Quality content, when created correctly, can and will...

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What Mobile Marketing Can Do for Your Small Business in 2021 business advice marketing mobile marketing small business owner Jun 28, 2021

When was the last time you left your house without a phone? I’m willing to bet it’s been a while. Most of us keep our mobile devices within reach at all times, even when we’re sleeping. From a marketing standpoint, that’s good news – or it would be if you were making...

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How to Use Psychology Hacks and Jedi Mind Tricks to Grow Your Audience growth marketing target audience Jun 21, 2021

Whether you’re a Star Wars fan or not, you’ve probably heard the term Jedi Mind Trick. Maybe you’ve wished it were a real thing that you could harness – for good, of course – and use in your marketing.

I’ve got great news for you.

While the Jedi aren’t...

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8 Ways to Use Content to Grow Your Email List blogs email marketing leads squeeze pages Jun 14, 2021

There’s no denying that email marketing is effective, but it only works if you have a list of qualified and engaged subscribers who are eager to read your content.

Sounds easy, right?

A lot of businesses have email lists that have stagnated because they’re not doing anything to...

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7 Things Google Hates and How to Fix Them google serp rankings seo traffic Jun 07, 2021

Every website wants some love from Google. A high rank on Google’s SERP can mean the difference between getting organic traffic every day and never seeing a single visitor on your site that you didn’t pay for. 

The catch?

Google’s playing hard to get – or it might be...

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How to Use Hashtags to Grow Your Business growth hashtags marketing May 24, 2021

How to Use Hashtags to Grow Your Business

Even if you’ve never used one in your marketing before, you’ve seen hashtags on social media. They’re the words after a post, each one starting with the # sign. They help people who see a Tweet, Instagram post, or Pinterest image to find...

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Fresh Social Media Marketing Ideas for 2021 engagement instagram marketing social media twitter May 17, 2021

Fresh Social Media Marketing Ideas for 2021

Social media marketing isn’t the new kid on the block anymore. Things that felt fresh and exciting just a few years ago are now old hat and that means we’ve all got to find ways to take our Facebook and Instagram marketing to the next level....

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