How Chatbot Marketing Works 101 marketing messenger bots Aug 17, 2020

It wasn’t that long ago that the idea of a chatbot would have seemed like the stuff of science fiction, right up there with Daleks or droids.

Not anymore.

In fact, chatbots are everywhere these days. They’re readily available, highly effective, and – believe it or not –...

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How to Offer More Value to Your Customers During a Pandemic small business owner Aug 10, 2020

The COVID-19 pandemic has affected the entire world. Business owners have had to scramble to find ways to stay afloat even as they’ve had to work from home and halt in-person sales and services.

It’s a lot for anybody to deal with at a time that’s already stressful.

The solution...

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How to Market on a Budget and Stay Afloat During the Pandemic marketing small business owner Aug 03, 2020

What do you do when business is slow, and profits are down?

If you think that the answer is “stop marketing,” then it’s time to think again. While it’s true that marketing might seem to be less essential than other areas of business, the truth is that a solid marketing...

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5 Types of Video Marketing to Boost Your Business marketing small business owner Jul 27, 2020

Video marketing is still the king of the hill when it comes to driving clicks and sales.
The numbers don’t lie. According to Social Media Today:

  • 72% of consumers prefer to watch a video to learn about a product or service.
  • 78% of consumers watch a video online at least once a week, and...
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The Ultimate 60 Minute Business Audit engagement seo Jul 20, 2020

Audits. Nobody likes them, am I right?

I get it. I really do. But audits serve a purpose – and if your business is closed right now because of the COVID-19 pandemic, then this is the perfect time to change ‘audit’ from a dirty word to a tool that can help your business thrive.

Not...

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Your Next 30 Days In Marketing… marketing small business owner Jul 13, 2020

Marketing in a time of economic crisis is no joke. But you already know that.

Let’s face it: it’s difficult, at best, to know how to handle your marketing when unemployment numbers are high, spending is low, and uncertainty is everywhere you look.

And yet, for all that, marketing is a...

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Navigating the Reopening of Your Business During the COVID-19 Pandemic small business owner Jul 05, 2020

The COVID-19 pandemic continues to impact the United States both medically and economically. Many states have begun to relax their lockdowns.

It remains to be seen what impact reopening will have on the number of cases, but it’s an economic boon to the owners of small and medium-sized...

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​Remote Work Tools to Help You During the Pandemic work from home Jun 22, 2020
In the past two months, business owners and employees have had to adapt to working remotely. The probability is high that even after we have a vaccine, there will be a paradigm shift.
More of us are going to be working from home, and that means we’ll all need to have tools to help us...
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How to Double Your Conversions with the Same Amount of Traffic social media traffic Jun 15, 2020

In the world of digital marketing, traffic gets a lot of attention. In fact, it seems like you can’t go anywhere online without reading a traffic metaphor invoking red and green lights, rush hour, and things of that nature.

Don’t get me wrong. Traffic is important. But ultimately,...

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Resource Guide: COVID-19 Resources for Small Business Owners Continued work from home Jun 08, 2020

Last month, I shared some financial resources for small business owners and entrepreneurs to help you through the COVID-19 pandemic and business shutdowns. Hopefully, you’ve been able to take advantage of some of those resources to keep your business afloat during this difficult time.

With...

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​5 Creative Ways to Use Facebook Messenger to Grow Your Business facebook messenger bots Jun 01, 2020

Facebook Messenger is a tool many of us use for instant messaging with our friends – but did you know that it’s a useful marketing tool, as well?

It has become one of my favorite ways to connect with existing and potential clients on social media.

There are some useful options included...

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What to do Now? Resources for Small Business Owners small business owner May 18, 2020

If you own a small business, you might struggle to be profitable even at the best of times. The current COVID-19 pandemic has dialed up the stakes for most businesses in the United States and around the world. Non-essential businesses have closed their doors in an effort to halt the spread of the...

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