If you own a small business, you might struggle to be profitable even at the best of times. The current COVID-19 pandemic has dialed up the stakes for most businesses in the United States and around the world. Non-essential businesses have closed their doors in an effort to halt the spread of the...
The COVID-19 pandemic has forced many employers to scramble to set up the technology required to allow employees to work from home.
If you and your team are used to working in the same space, the adjustment requires more than technology.
Fortunately, there are some things you can do to increase...
There’s no question that we are living in a surreal and scary time. The COVID-19 virus went from being a distant headline to an overwhelming reality. Cases in the United States and around the world are increasing exponentially and in a short time, we’ve gone from business as usual to...
There’s plenty of evidence that customer loyalty and reward programs drive sales for businesses of all sizes. 72% of all adults in the US belong to at least one loyalty program, and 87% are willing to have their consumer activity tracked if they get something in...
The song says, “I don’t give a damn ‘bout my bad reputation.”
Those lyrics sounded fun and rebellious when Joan Jett sang them but taking that attitude when it comes to your online reputation can be disastrous to your business.
Not caring about your online reputation is a...
You’ve got a big following on social media.
So what?
Unless those followers are paying you for products or services, they don’t mean much. I’m not saying that social media followers aren’t important in some ways. Having a lot of followers sends a signal to potential...
Email marketing is one of those topics that keeps coming up – and for good reason.
Email is still one of the most cost-effective ways to connect with your customers, nurture leads, and build your business.
Arguably the most important time to engage with subscribers is when they’re...
Is your website in need of a facelift?
Even if you’ve spruced it up in the past couple of years, it might be outdated.
And, if that’s the case, your website’s lackluster design could be hurting your business.
The key to a successful web redesign is understanding what the latest...
Use Your Social Media Cover Photo to Promote Content
Do you have an offer you want to promote on an ongoing basis? One easy way to get more traffic is to...
Email marketing has been around forever, it seems, and yet it remains one of the most popular and effective marketing strategies for local businesses. Let’s face it, sometimes old school marketing techniques become old for a reason! If they didn’t work, they’d die young...
How much value are your customers getting from your products or services?
If you don’t know the answer to that question, you might be putting your customer retention at risk.
And, considering that it can cost up to 10 times as much to win a new customer as it does to retain an existing one,...
What if I told you that you could be the James Bond of local marketing? Would you be interested?
I can’t promise you access to an Aston Martin and Bond’s cool gadgets, but I can tell you how to get a bead on your competitors’ Facebook ads. It’s one of the best ways I know...
