What to do Now? Resources for Small Business Owners small business owner May 18, 2020

If you own a small business, you might struggle to be profitable even at the best of times. The current COVID-19 pandemic has dialed up the stakes for most businesses in the United States and around the world. Non-essential businesses have closed their doors in an effort to halt the spread of the...

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How to Stay Connected When Your Team is Working from Home work from home May 11, 2020

The COVID-19 pandemic has forced many employers to scramble to set up the technology required to allow employees to work from home.

If you and your team are used to working in the same space, the adjustment requires more than technology.

Fortunately, there are some things you can do to increase...

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How to Keep Your Business Relevant During a Pandemic content marketing small business owner May 04, 2020

There’s no question that we are living in a surreal and scary time. The COVID-19 virus went from being a distant headline to an overwhelming reality. Cases in the United States and around the world are increasing exponentially and in a short time, we’ve gone from business as usual to...

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The Best Loyalty & Rewards Programs for Small Businesses rewards traffic Apr 27, 2020

There’s plenty of evidence that customer loyalty and reward programs drive sales for businesses of all sizes. 72% of all adults in the US belong to at least one loyalty program, and 87% are willing to have their consumer activity tracked if they get something in...

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Is Your Reputation Costing You Business? business advice small business owner Apr 20, 2020

The song says, “I don’t give a damn ‘bout my bad reputation.”

Those lyrics sounded fun and rebellious when Joan Jett sang them but taking that attitude when it comes to your online reputation can be disastrous to your business.

Not caring about your online reputation is a...

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How to Turn Your Fans and Followers into Paying Customer facebook small business owner social media traffic Apr 13, 2020

You’ve got a big following on social media.

So what?

Unless those followers are paying you for products or services, they don’t mean much. I’m not saying that social media followers aren’t important in some ways. Having a lot of followers sends a signal to potential...

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How to Create a Relationship-Building Autoresponder Series for New Subscribers email marketing marketing small business owner Apr 06, 2020

Email marketing is one of those topics that keeps coming up – and for good reason.

Email is still one of the most cost-effective ways to connect with your customers, nurture leads, and build your business.

Arguably the most important time to engage with subscribers is when they’re...

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Your Website Redesign Checklist for 2020 redesign small business owner website Mar 23, 2020

Is your website in need of a facelift?
Even if you’ve spruced it up in the past couple of years, it might be outdated.
And, if that’s the case, your website’s lackluster design could be hurting your business.

The key to a successful web redesign is understanding what the latest...

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​15 Great Ideas for Promoting Your Content to Drive Leads marketing small business owner social media Mar 16, 2020
So, without further ado, here are some of the best ideas I know to promote your content, find your target audience, and kick-start your lead gen.

Use Your Social Media Cover Photo to Promote Content
Do you have an offer you want to promote on an ongoing basis? One easy way to get more traffic is to...
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6 Ways to Improve Your Email Marketing Strategy email marketing marketing Mar 09, 2020

Email marketing has been around forever, it seems, and yet it remains one of the most popular and effective marketing strategies for local businesses. Let’s face it, sometimes old school marketing techniques become old for a reason! If they didn’t work, they’d die young...

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6 Customer Success Metrics You Should Actually Pay Attention To customer retention small business owner Mar 02, 2020

How much value are your customers getting from your products or services?

If you don’t know the answer to that question, you might be putting your customer retention at risk.

And, considering that it can cost up to 10 times as much to win a new customer as it does to retain an existing one,...

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How to Spy on Your Competitors’ Facebook Ads facebook advertising Feb 19, 2020

What if I told you that you could be the James Bond of local marketing? Would you be interested?

I can’t promise you access to an Aston Martin and Bond’s cool gadgets, but I can tell you how to get a bead on your competitors’ Facebook ads. It’s one of the best ways I know...

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