6 Ways to Improve Your Email Marketing Strategy email marketing marketing Mar 09, 2020

Email marketing has been around forever, it seems, and yet it remains one of the most popular and effective marketing strategies for local businesses. Let’s face it, sometimes old school marketing techniques become old for a reason! If they didn’t work, they’d die young...

Continue Reading...
6 Customer Success Metrics You Should Actually Pay Attention To customer retention small business owner Mar 02, 2020

How much value are your customers getting from your products or services?

If you don’t know the answer to that question, you might be putting your customer retention at risk.

And, considering that it can cost up to 10 times as much to win a new customer as it does to retain an existing one,...

Continue Reading...
How to Spy on Your Competitors’ Facebook Ads facebook advertising Feb 19, 2020

What if I told you that you could be the James Bond of local marketing? Would you be interested?

I can’t promise you access to an Aston Martin and Bond’s cool gadgets, but I can tell you how to get a bead on your competitors’ Facebook ads. It’s one of the best ways I know...

Continue Reading...
Get Optimized for 2020 - Your Local SEO Resource! seo small business owner Feb 16, 2020

I talk a lot about local SEO and if you’ve recently updated your site, you may roll your eyes at the appearance of another article about local SEO.

I get it. Believe me, I do. I don’t want to sound like a broken record.

But…

The truth is that local SEO is changing all the time....

Continue Reading...
Top Marketing Tools to Check Out in 2020! marketing small business owner Feb 10, 2020

The world of marketing is constantly evolving.

What worked in the past may not be effective now – and if you never update your methods and tools, the chances are good that you’re missing out on opportunities to engage your audience and grow your business.

Since we’re at the...

Continue Reading...
5 Ways to Engage Customers on Instagram – That Work! engagement instagram Feb 03, 2020

Is your Instagram feed bringing in leads or has it turned into another marketing effort that just doesn’t deliver a good return on the time and money you put into it?

If it’s the latter, it’s time to get serious about customer engagement on Instagram. Instagram, like all social...

Continue Reading...
10 Marketing Ideas You Can Implement for Free marketing social media Jan 27, 2020

Is your marketing budget tiny – or non-existent? It’s a common problem with local businesses who put everything they make into inventory and payroll.

If you don’t have much to spend on marketing, you might wonder how you can ever grow your business. The good news is that there...

Continue Reading...
How to Target Local Customers Using Geolocation Marketing geolocation marketing small business owner Jan 20, 2020

Local businesses have special marketing challenges. Namely, it’s your job as a business owner to make sure that the people who are most likely to patronize your business – the people who live in your service area – know what you have to offer and where to find you.

One way to...

Continue Reading...
How to Bring Your Social Media Presence Back from the Dead social media Jan 13, 2020

How long has it been since you did anything with your company's Facebook page (or Twitter or Instagram)?

If it’s been a long time, then you might feel stuck.

How can you resurrect your social media presence?

Is it possible?

Should you bother?

The short answer is yes, it’s possible....

Continue Reading...
The Top Content Marketing Tools You Should be Using in 2020! content marketing social media Jan 06, 2020

Content marketing is all about content. That’s obvious. What isn’t obvious to many local business owners is that they don’t need to be the ones to create every piece of content they share.

The term for using content created by someone else for marketing purposes is called...

Continue Reading...
How your Business can Benefit from Chatbots in 2020! Dec 30, 2019

2019 has been the year of the chatbot.

Businesses who have adopted the chatbot trend have been able to support and scale their business operations by offering convenient and efficient communication to their customers.

Implementing chatbots has also helped businesses increase their sales, by...

Continue Reading...
How to Create Killer Local Content for Your Business content creation social media Dec 09, 2019

In the days before the internet, local marketing was simple. You paid for a listing in your local Yellow Pages, printed flyers, and maybe took out an ad in the local paper. People knew who you were and where you were.

Then web marketing came along and changed everything. At first, the...

Continue Reading...
1 2 3 4 5 6 7 8 9 10