You want to grow your business. That’s a given.
New customer acquisition is expensive. Another given.
What a business owner to do? If you have an unlimited marketing budget, you can simply put it into attracting and nurturing new customers. But I don’t know many small business owners...
It wasn’t that long ago that the idea of a chatbot would have seemed like the stuff of science fiction, right up there with Daleks or droids.
Not anymore.
In fact, chatbots are everywhere these days. They’re readily available, highly effective, and – believe it or not –...
The COVID-19 pandemic has affected the entire world. Business owners have had to scramble to find ways to stay afloat even as they’ve had to work from home and halt in-person sales and services.
It’s a lot for anybody to deal with at a time that’s already stressful.
The solution...
What do you do when business is slow, and profits are down?
If you think that the answer is “stop marketing,” then it’s time to think again. While it’s true that marketing might seem to be less essential than other areas of business, the truth is that a solid marketing...
Video marketing is still the king of the hill when it comes to driving clicks and sales.
The numbers don’t lie. According to Social Media Today:
- 72% of consumers prefer to watch a video to learn about a product or service.
- 78% of consumers watch a video online at least once a week, and...
Audits. Nobody likes them, am I right?
I get it. I really do. But audits serve a purpose – and if your business is closed right now because of the COVID-19 pandemic, then this is the perfect time to change ‘audit’ from a dirty word to a tool that can help your business thrive.
Not...
Marketing in a time of economic crisis is no joke. But you already know that.
Let’s face it: it’s difficult, at best, to know how to handle your marketing when unemployment numbers are high, spending is low, and uncertainty is everywhere you look.
And yet, for all that, marketing is a...
The COVID-19 pandemic continues to impact the United States both medically and economically. Many states have begun to relax their lockdowns.
It remains to be seen what impact reopening will have on the number of cases, but it’s an economic boon to the owners of small and medium-sized...
More of us are going to be working from home, and that means we’ll all need to have tools to help us...
In the world of digital marketing, traffic gets a lot of attention. In fact, it seems like you can’t go anywhere online without reading a traffic metaphor invoking red and green lights, rush hour, and things of that nature.
Don’t get me wrong. Traffic is important. But ultimately,...
Last month, I shared some financial resources for small business owners and entrepreneurs to help you through the COVID-19 pandemic and business shutdowns. Hopefully, you’ve been able to take advantage of some of those resources to keep your business afloat during this difficult time.
With...
Facebook Messenger is a tool many of us use for instant messaging with our friends – but did you know that it’s a useful marketing tool, as well?
It has become one of my favorite ways to connect with existing and potential clients on social media.
There are some useful options included...
