By now, most small business owners know they need to be active on social media. Regardless of your industry or niche, your customers expect to find you there. And social media’s free, so… it’s all easy, right?

I wish it were that easy. In fact, I notice that a lot of small...

SEO matters. You don’t need me to tell you that – although I certainly have told you all about it! 

Understanding the importance of SEO is one thing and knowing what to do with your SEO metrics is another. With so many metrics to choose from, how do you know where to put your...

“Even before the first leaf falls – you can feel the seasons click. The air is crisp, the summer is gone and for the first night in a long time, you need a blanket on your bed….” What a great Fall quote from the TV series Sex in the City.

It is hard to believe that...

You want to grow your business. That’s a given.

New customer acquisition is expensive. Another given.

What a business owner to do? If you have an unlimited marketing budget, you can simply put it into attracting and nurturing new customers. But I don’t know many small business owners...

It wasn’t that long ago that the idea of a chatbot would have seemed like the stuff of science fiction, right up there with Daleks or droids.

Not anymore.

In fact, chatbots are everywhere these days. They’re readily available, highly effective, and – believe it or not –...

The COVID-19 pandemic has affected the entire world. Business owners have had to scramble to find ways to stay afloat even as they’ve had to work from home and halt in-person sales and services.

It’s a lot for anybody to deal with at a time that’s already stressful.

The solution...

What do you do when business is slow, and profits are down?

If you think that the answer is “stop marketing,” then it’s time to think again. While it’s true that marketing might seem to be less essential than other areas of business, the truth is that a solid marketing...

Video marketing is still the king of the hill when it comes to driving clicks and sales.
The numbers don’t lie. According to Social Media Today:

• 72% of consumers prefer to watch a video to learn about a product or service.
• 78% of consumers watch a video online at least once a week, and...

Audits. Nobody likes them, am I right?

I get it. I really do. But audits serve a purpose – and if your business is closed right now because of the COVID-19 pandemic, then this is the perfect time to change ‘audit’ from a dirty word to a tool that can help your business thrive.

Not...

Marketing in a time of economic crisis is no joke. But you already know that.

Let’s face it: it’s difficult, at best, to know how to handle your marketing when unemployment numbers are high, spending is low, and uncertainty is everywhere you look.

And yet, for all that, marketing is a...

The COVID-19 pandemic continues to impact the United States both medically and economically. Many states have begun to relax their lockdowns.

It remains to be seen what impact reopening will have on the number of cases, but it’s an economic boon to the owners of small and medium-sized...