There’s no denying that email marketing is effective, but it only works if you have a list of qualified and engaged subscribers who are eager to read your content.
Sounds easy, right?
A lot of businesses have email lists that have stagnated because they’re not doing anything to...
Every website wants some love from Google. A high rank on Google’s SERP can mean the difference between getting organic traffic every day and never seeing a single visitor on your site that you didn’t pay for.
The catch?
Google’s playing hard to get – or it might be...
How to Use Hashtags to Grow Your Business
Even if you’ve never used one in your marketing before, you’ve seen hashtags on social media. They’re the words after a post, each one starting with the # sign. They help people who see a Tweet, Instagram post, or Pinterest image to find...
Fresh Social Media Marketing Ideas for 2021
Social media marketing isn’t the new kid on the block anymore. Things that felt fresh and exciting just a few years ago are now old hat and that means we’ve all got to find ways to take our Facebook and Instagram marketing to the next level....
How to Use YouTube to Market Your Small Business
Have you been sleeping on YouTube marketing? If the answer is yes, you’re not alone. It’s easy to dismiss YouTube as the place where teenagers and young adults make silly content, whether they’re sampling weird fast food...
7 Effective Ways to Market Your Business without Breaking the Bank
When a business is pinching pennies, the marketing budget is often the first thing to go. For many business owners, it’s more important to continue paying employees and to pay utilities than it is to try to attract new...
How to Use the Best Hashtags
There is an art and a science to choosing the right hashtags for your tweets and your Instagram pictures. Get your hashtags right and you can quickly grow your audience and get hundreds of likes for every single image.
Get them wrong and you can be posting into the...
How to Reduce Your Unsubscribe Rate
Wouldn’t it be great if nobody ever unsubscribed from your list? It’s easy to fantasize about a world where every subscriber is a paying customer, and everybody loves you and your company forever.
That is a fantasy. Unsubscribes are a part of life...
How to Use Hashtags to Expand Your Instagram Reach
Believe it or not, several businesses and even prominent individuals have found success thanks to Instagram. But for every person that has a huge, responsive following, there are thousands more that don’t. Instagram can be powerful,...
Where Are YOUR Customers: How to Identify Your Audience and Find Them Online
We’ve all had the experience of looking for something and not being able to find it. It’s frustrating and time consuming and can feel like a pointless exercise if we’re forced to keep at it for long.
...
Leveraging the Power of Hashtags
What is a “Hashtag?”
A Hashtag, otherwise known as the Pound Sign (#), is a tool used across social media platforms used to sort posts or bring together groups of interest.
For example, if you pin a pasta recipe, you might incorporate hashtags...
Direct Response Marketing Campaigns That Deliver Results
There’s no denying that direct response marketing – when done right – is hugely effective. The problem is that It is often attempted in ways that are Ill-conceived and poorly executed. When that happens, the results...
