Direct Response Marketing Campaigns That Deliver Results

There’s no denying that direct response marketing – when done right – is hugely effective. The problem is that It is often attempted in ways that are Ill-conceived and poorly executed. When that happens, the results...

5 Hashtag Mistakes to Avoid When Growing Your Audience on Social Media

A hashtag is a label for content in the form of a short, clickable link starting with the pound (#) sign and written as a single word. These labels for topics help social media users find content that interests them....

8 Social Media Myths to Leave Behind in 2021

There’s no question that social media marketing is, and will continue to be, important for local businesses. That said, there are a lot of social media myths that are annoyingly persistent and believing them can hurt your business.

So,...

With Instagram, It's About The Hashtags

Instagram is a visual social media platform that has taken the #hashtag to a new level after Twitter's users started using hashtags to help index topics and identify topics of interest to different audiences.

For example, if you create a special hashtag for...

Ok, so first... What is a hashtag?

A hashtag is a keyword or phrase preceded by the hash symbol (#), written within a post or comment to highlight it and facilitate a search for it.

What’s so powerful about hashtags is, when you include hash marks in your post; it can then be indexed by the...

Google Local Service Ads Explained

You want to connect with local customers who are in the market for the services you provide. You’ve probably spent some time optimizing your website. You may have paid for Google Ads. But if you’re not focusing on Google Local Service Ads,...

The 3 Most Common Mistakes Everyone Makes with Facebook Ads

Did you know that the average Facebook user clicks on 12 ads per month? It’s true – and it illustrates why Facebook ads are still one of the most cost-effective ways to connect with your target audience and promote your...

Here’s How to Send Bulk 

Is your email open rate low? If the answer’s yes, then it may be because your bulk emails are being marked as spam.

Nobody likes spam.

Once your emails are flagged, they’re far more likely to miss your subscribers’ inboxes and land in the junk...

Why Every Single Small Business Needs Digital Marketing

Digital marketing isn’t optional. 

The fact remains, though, that only 84% of businesses have a content marketing strategy as of early 2021. 16% don’t.

If you’re one of the people who has put off digital marketing or...

How to Get More Conversions with Facebook Ads

I’m willing to bet you already know a lot about Facebook ads. Facebook is still the most widely used social media platform with 2.54 billion active daily users as of the third quarter of 2020. Because of Facebook’s algorithm, non-paid...

Improve Your Email Marketing with These Tips from the Pros

Even though it has now been around for decades, email marketing is still one of the least expensive, most effective forms of digital marketing. That’s good news because it means you can connect with your target audience without...