Marketing trends change all the time. And, if you’re a local business owner, it can be hard to keep up. Which trends should you follow? Are there any that aren’t worthwhile?
In marketing, you’ve got to pick and choose. Very few people have an unlimited budget that allows them to...
Local business owners are busy people – you know that already. In a single day, you could be acting as an HR manager, marketing guru, IT expert, and cashier. That’s a lot for any one person to do.
For that reason, SEO can sometimes take a back seat. It’s understandable. When...
You probably already know that Facebook has more than two billion active monthly users. Obviously, not all of them are in your target audience – but many of them are. For that reason, it’s important to understand how to use Facebook to encourage your existing customers to talk...
Loyalty programs are everywhere. I’m willing to bet you have several loyalty cards in your wallet. You may even have loyalty memberships you’ve forgotten about. Customers love them – and with good reason.
A well-thought-out loyalty program provides benefits to customers that can...
Is your website hip and modern – or is it out-of-date and sad?
If it’s been a while since you updated your site, there’s at least a chance that it’s a dud.
That doesn’t mean it’s poorly designed, but it does mean that it’s your job to give it an honest...
At this point, few people would argue that social media marketing is a passing fad. It’s here to stay. But… that doesn’t mean it’s not changing.
The truth is that social media marketing is not the same thing it was just a few years ago. And, it probably won’t be the...
Do you offer a worthwhile product or service?
You know you do! But how can you convince the people in your target audience of its worth? That’s the purpose of marketing. It’s your job to prove your product’s worth.
There are all kinds of ways to prove that a product is good....
When it comes to marketing, Google’s the 800-pound gorilla in the room. Impossible to ignore and if you can get it on your side, you’ll be better off than you would if you tried to fight it.
Every marketer knows that Google’s algorithms are proprietary. For that reason,...
Blogging is still one of the best ways to drive traffic to your website and attract new customers. But are you making the most of your local business blog? Maybe not.
If you’re not, the big question is what should you be doing? The answer starts with numbers and ends with specific...
When you’re running a business, it’s easy to become overwhelmed with everything you need to do. A lot of business owners look at marketing as an afterthought. They’re focusing on other things.
That attitude’s a common one – but it’s not a great idea to ignore...
Advertising on Facebook has been around for a while. It’s practically a granddaddy in the world of online marketing.
And, like a lot of small business owners, you know that it’s getting harder to get the ROI you want on Facebook ads.
It’s a numbers game, after all, and as of the...
Voice search is everywhere these days.
You’ve heard about it before, but it’s long past time to think of it is something to worry about in the future.
The future is now.
As of 2019, 20% of all Google searches are voice-activated – a number that’s expected to leap to 50% as...
