In the days before the internet, local marketing was simple. You paid for a listing in your local Yellow Pages, printed flyers, and maybe took out an ad in the local paper. People knew who you were and where you were.
Then web marketing came along and changed everything. At first, the...
When deciding what type of lead magnet will attract the most signups (leads) for your business it’s natural to want to go right to your best offer – the thing that’ll convince first-time visitors to your site to dive right in and hire you, retain your services you or purchase...
Before automation was possible, people had to do everything by hand.
It took a long time – and once we realized that we could automate repetitive tasks, we never looked back.
So, the question I have for you about automating your business is a simple one:
What are you waiting for?
If you want to make a big impact on social media, one of the key factors is to have strong branding and an excellent logo.
One of the big roles of social media is to help you promote your brand and increase visibility. At the same time though, a great logo will also help to make your brand appear...
Voice search isn’t going anywhere. In fact, it’s more prevalent than ever before and that’s not going to change. The latest stats show that by 2020, at least 50% of all searches will be voice searches.
Even more surprising is this nugget of information. Digital...
You probably already have a Facebook Business Page. If you don’t, you should – in fact, setting one up should be the very next thing you do after reading this article.
Why? Facebook has more than 2 billion active monthly users. Regardless of where your business is located or what...
Your website is the headquarters of all your online marketing. It’s the first thing most people will find when they search for your business.
Between 70% and 80% of all consumers say that they research businesses online before buying products.
In addition, 38% say that they’ll...
You know that content marketing is still king. That’s unlikely to change and that means that it’s your job to create and share the kind of content that’ll bring customers to your business and help you improve your bottom line.
The numbers back up content marketing’s...
For many local businesses, online marketing is only part of the game. And, if you don’t have an online store, then it might seem like marketing on the web is an afterthought – something that has no relation to your sales and foot traffic.
Think again.
The truth is that a growing number...
Social media marketing is a must – but getting organic engagement is becoming increasingly difficult. With sites like Facebook and Twitter tweaking their algorithms constantly, local businesses need proven strategies to ensure that their customers see and engage with their posts.
...
Marketing trends change all the time. And, if you’re a local business owner, it can be hard to keep up. Which trends should you follow? Are there any that aren’t worthwhile?
In marketing, you’ve got to pick and choose. Very few people have an unlimited budget that allows them to...
Local business owners are busy people – you know that already. In a single day, you could be acting as an HR manager, marketing guru, IT expert, and cashier. That’s a lot for any one person to do.
For that reason, SEO can sometimes take a back seat. It’s understandable. When...
