What does your marketing mix include?
If you’re like most local businesses, you’re probably doing a mix of online and offline marketing. You might be engaging with customers on social media, hosting local events, blogging, and advertising in the local paper.
Perhaps you’ve even...
You’ve got to spend money to make money.
That’s they say, right? And yet, for some small business owners, a generous marketing budget just isn’t in the cards.
You can skimp on marketing, but I’m willing to bet you haven’t considered something that you should be...
The robots are coming for your business.
Okay, that might be a slight exaggeration, but the truth is that in recent years, artificial intelligence has become more sophisticated than ever before.
And while you might think that investing in AI is for huge companies with huge budgets, the truth is...
The answer?
Understand the moments when customers pick up their phones to look for your business and craft content that gives it to them.
One way is to use what Google has coined Micro-Moments, I.E. “the Customer Journey.”
What are they and how can you use them to find new customers?...
In February of 2018, Facebook announced plans to prioritize personal content and de-prioritize content from pages.
That means that if you’ve got a Facebook page for your local business, your content is only being seen by a very small percentage of your followers unless you pay to promote it....
As a business owner, you’ve got to wear many hats in the course of a day. You might be a salesperson one minute and a human resources manager the next. It’s a lot to do.
And, when it comes to adding items to your to-do list, you might do everything you can to minimize what you take on....
