Where Are YOUR Customers: How to Identify Your Audience and Find Them Online
We’ve all had the experience of looking for something and not being able to find it. It’s frustrating and time consuming and can feel like a pointless exercise if we’re forced to keep at it for long.
Leveraging the Power of Hashtags
A Hashtag, otherwise known as the Pound Sign (#), is a tool used across social media platforms used to sort posts or bring together groups of interest.
Direct Response Marketing Campaigns That Deliver Results
There’s no denying that direct response marketing – when done right – is hugely effective. The problem is that It is often attempted in ways that are Ill-conceived and poorly executed. When that ha...
5 Hashtag Mistakes to Avoid When Growing Your Audience on Social Media
A hashtag is a label for content in the form of a short, clickable link starting with the pound (#) sign and written as a single word. These labels for topics help social media users find content t...
8 Social Media Myths to Leave Behind in 2021
There’s no question that social media marketing is, and will continue to be, important for local businesses. That said, there are a lot of social media myths that are annoyingly persistent and beli...
With Instagram, It's About The Hashtags
Instagram is a visual social media platform that has taken the #hashtag to a new level after Twitter's users started using hashtags to help index topics and identify topics of interest to different...
Google Local Service Ads Explained
You want to connect with local customers who are in the market for the services you provide. You’ve probably spent some time optimizing your website. You may have paid for Google Ads. But if you’re...
The 3 Most Common Mistakes Everyone Makes with Facebook Ads
Did you know that the average Facebook user clicks on 12 ads per month? It’s true – and it illustrates why Facebook ads are still one of the most cost-effective ways to connect with your target aud...
Here's the Trick to Sending Bulk Emails Without Spamming
The good news? There’s a process you can use to increase the likelihood that your emails will reach their intended recipients. It might seem involved but once you’ve done it, you should see an incr...
Why Every Single Small Business Needs Digital Marketing
If you’re one of the people who has put off digital marketing or done it haphazardly, it’s time to get serious about it. You may have claimed your Google My Business listing – and that counts as di...
How to Get More Conversions with Facebook Ads
I’m willing to bet you already know a lot about Facebook ads. Facebook is still the most widely used social media platform with 2.54 billion active daily users as of the third quarter of 2020. Beca...
Improve Your Email Marketing with These Tips from the Pros
Even though it has now been around for decades, email marketing is still one of the least expensive, most effective forms of digital marketing. That’s good news because it means you can connect wit...