Email marketing is one of those topics that keeps coming up – and for good reason.

Email is still one of the most cost-effective ways to connect with your customers, nurture leads, and build your business.

Arguably the most important time to engage with subscribers is when they’re...

Is your website in need of a facelift?
Even if you’ve spruced it up in the past couple of years, it might be outdated.
And, if that’s the case, your website’s lackluster design could be hurting your business.

The key to a successful web redesign is understanding what the latest...

Email marketing has been around forever, it seems, and yet it remains one of the most popular and effective marketing strategies for local businesses. Let’s face it, sometimes old school marketing techniques become old for a reason! If they didn’t work, they’d die young...

How much value are your customers getting from your products or services?

If you don’t know the answer to that question, you might be putting your customer retention at risk.

And, considering that it can cost up to 10 times as much to win a new customer as it does to retain an existing one,...

What if I told you that you could be the James Bond of local marketing? Would you be interested?

I can’t promise you access to an Aston Martin and Bond’s cool gadgets, but I can tell you how to get a bead on your competitors’ Facebook ads. It’s one of the best ways I know...

I talk a lot about local SEO and if you’ve recently updated your site, you may roll your eyes at the appearance of another article about local SEO.

I get it. Believe me, I do. I don’t want to sound like a broken record.

But…

The truth is that local SEO is changing all the time....

The world of marketing is constantly evolving.

What worked in the past may not be effective now – and if you never update your methods and tools, the chances are good that you’re missing out on opportunities to engage your audience and grow your business.

Since we’re at the...

Is your Instagram feed bringing in leads or has it turned into another marketing effort that just doesn’t deliver a good return on the time and money you put into it?

If it’s the latter, it’s time to get serious about customer engagement on Instagram. Instagram, like all social...

Is your marketing budget tiny – or non-existent? It’s a common problem with local businesses who put everything they make into inventory and payroll.

If you don’t have much to spend on marketing, you might wonder how you can ever grow your business. The good news is that there...

Local businesses have special marketing challenges. Namely, it’s your job as a business owner to make sure that the people who are most likely to patronize your business – the people who live in your service area – know what you have to offer and where to find you.

One way to...

How long has it been since you did anything with your company's Facebook page (or Twitter or Instagram)?

If it’s been a long time, then you might feel stuck.

How can you resurrect your social media presence?

Is it possible?

Should you bother?

The short answer is yes, it’s possible....