11 Marketing Ideas to Get You Through the Pandemic business advice marketing social media Sep 28, 2020

11 Marketing Ideas to Get You Through the Pandemic

Have you cut back on marketing due to the COVID-19 pandemic? You’re not alone. A lot of business owners are trying to save money by reducing their spending.

Cutting back is understandable and may be necessary, but marketing isn’t a...

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The Best Tools to Improve Your Conversion Rate conversion leads marketing Sep 21, 2020

Increase Your Website Conversions with These Helpful Tools

In the world of digital marketing, traffic gets a lot of attention. Small business owners understand that without visitors to your site, it’s unlikely you’re going to be able to grow or sustain their businesses.

I’d...

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Why Your Social Media Game Is Falling Short business advice engagement facebook instagram social media Sep 14, 2020

By now, most small business owners know they need to be active on social media. Regardless of your industry or niche, your customers expect to find you there. And social media’s free, so… it’s all easy, right?

I wish it were that easy. In fact, I notice that a lot of small...

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What Are the Most Important SEO Metrics to Track? keywords seo Sep 07, 2020

SEO matters. You don’t need me to tell you that – although I certainly have told you all about it! 

Understanding the importance of SEO is one thing and knowing what to do with your SEO metrics is another. With so many metrics to choose from, how do you know where to put your...

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How to Get Your Customers to Promote Your Business For You Aug 24, 2020

You want to grow your business. That’s a given.

New customer acquisition is expensive. Another given.

What a business owner to do? If you have an unlimited marketing budget, you can simply put it into attracting and nurturing new customers. But I don’t know many small business owners...

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How Chatbot Marketing Works 101 marketing messenger bots Aug 17, 2020

It wasn’t that long ago that the idea of a chatbot would have seemed like the stuff of science fiction, right up there with Daleks or droids.

Not anymore.

In fact, chatbots are everywhere these days. They’re readily available, highly effective, and – believe it or not –...

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How to Offer More Value to Your Customers During a Pandemic small business owner Aug 10, 2020

The COVID-19 pandemic has affected the entire world. Business owners have had to scramble to find ways to stay afloat even as they’ve had to work from home and halt in-person sales and services.

It’s a lot for anybody to deal with at a time that’s already stressful.

The solution...

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How to Market on a Budget and Stay Afloat During the Pandemic marketing small business owner Aug 03, 2020

What do you do when business is slow, and profits are down?

If you think that the answer is “stop marketing,” then it’s time to think again. While it’s true that marketing might seem to be less essential than other areas of business, the truth is that a solid marketing...

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5 Types of Video Marketing to Boost Your Business marketing small business owner Jul 27, 2020

Video marketing is still the king of the hill when it comes to driving clicks and sales.
The numbers don’t lie. According to Social Media Today:

  • 72% of consumers prefer to watch a video to learn about a product or service.
  • 78% of consumers watch a video online at least once a week, and...
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The Ultimate 60 Minute Business Audit engagement seo Jul 20, 2020

Audits. Nobody likes them, am I right?

I get it. I really do. But audits serve a purpose – and if your business is closed right now because of the COVID-19 pandemic, then this is the perfect time to change ‘audit’ from a dirty word to a tool that can help your business thrive.

Not...

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Your Next 30 Days In Marketing… marketing small business owner Jul 13, 2020

Marketing in a time of economic crisis is no joke. But you already know that.

Let’s face it: it’s difficult, at best, to know how to handle your marketing when unemployment numbers are high, spending is low, and uncertainty is everywhere you look.

And yet, for all that, marketing is a...

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Navigating the Reopening of Your Business During the COVID-19 Pandemic small business owner Jul 05, 2020

The COVID-19 pandemic continues to impact the United States both medically and economically. Many states have begun to relax their lockdowns.

It remains to be seen what impact reopening will have on the number of cases, but it’s an economic boon to the owners of small and medium-sized...

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