Marketing in a time of economic crisis is no joke. But you already know that.
Let’s face it: it’s difficult, at best, to know how to handle your marketing when unemployment numbers are high, spending is low, and uncertainty is everywhere you look.
And yet, for all that, marketing is a...
The COVID-19 pandemic continues to impact the United States both medically and economically. Many states have begun to relax their lockdowns.
It remains to be seen what impact reopening will have on the number of cases, but it’s an economic boon to the owners of small and medium-sized...
More of us are going to be working from home, and that means we’ll all need to have tools to help us...
In the world of digital marketing, traffic gets a lot of attention. In fact, it seems like you can’t go anywhere online without reading a traffic metaphor invoking red and green lights, rush hour, and things of that nature.
Don’t get me wrong. Traffic is important. But ultimately,...
Last month, I shared some financial resources for small business owners and entrepreneurs to help you through the COVID-19 pandemic and business shutdowns. Hopefully, you’ve been able to take advantage of some of those resources to keep your business afloat during this difficult time.
With...
Facebook Messenger is a tool many of us use for instant messaging with our friends – but did you know that it’s a useful marketing tool, as well?
It has become one of my favorite ways to connect with existing and potential clients on social media.
There are some useful options included...
If you own a small business, you might struggle to be profitable even at the best of times. The current COVID-19 pandemic has dialed up the stakes for most businesses in the United States and around the world. Non-essential businesses have closed their doors in an effort to halt the spread of the...
The COVID-19 pandemic has forced many employers to scramble to set up the technology required to allow employees to work from home.
If you and your team are used to working in the same space, the adjustment requires more than technology.
Fortunately, there are some things you can do to increase...
There’s no question that we are living in a surreal and scary time. The COVID-19 virus went from being a distant headline to an overwhelming reality. Cases in the United States and around the world are increasing exponentially and in a short time, we’ve gone from business as usual to...
There’s plenty of evidence that customer loyalty and reward programs drive sales for businesses of all sizes. 72% of all adults in the US belong to at least one loyalty program, and 87% are willing to have their consumer activity tracked if they get something in...
The song says, “I don’t give a damn ‘bout my bad reputation.”
Those lyrics sounded fun and rebellious when Joan Jett sang them but taking that attitude when it comes to your online reputation can be disastrous to your business.
Not caring about your online reputation is a...
You’ve got a big following on social media.
So what?
Unless those followers are paying you for products or services, they don’t mean much. I’m not saying that social media followers aren’t important in some ways. Having a lot of followers sends a signal to potential...
