What Will Digital Marketing Look Like in 2021?
As 2020 winds down in the next couple of months there are still a lot of questions that we can’t answer.
How soon until there’s a vaccine for Covid-19?
When will the pandemic end?
When will we return to business as...
Holiday Promotional Ideas to Consider During a Pandemic
The 2020 holiday shopping season promises to be unlike any other. Thanks to the COVID-19 pandemic, unemployment rates are high, and consumers may be reluctant to do their shopping in person.
But don’t worry! Not all the news is bad. In...
7 Content Marketing Tactics Every Small Business Should Steal
Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users...
Getting Back to Basics: Facebook Marketing 101
You’re probably already marketing your business on Facebook. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to get great...
How to Increase Customer Retention with Email
New customers are great. There’s something undeniably exciting about attracting someone to your business who might not have found it otherwise. That’s the reason that new customer marketing gets all the attention. It’s the glitziest...
Try These 7 Growth Hacks to Help Your Small Business Soar
Wouldn’t it be great to find some simple tricks that would help you leap ahead of your competitors and see your small business soar to new heights?
Well, I’ve got good news for you. I’ve been thinking a lot lately about...
Why SMS Marketing Should Be in Your Mix Right Now
Marketing is always changing and the changes in 2020 have been profound, mostly because of the COVID-19 pandemic. We’ve all had to adjust our work and home lives as a result.
With more consumers working from home and budgetary concerns at...
Get More (and Better) Traffic with Your Local Business Blog
You already know that content marketing is widely considered to be essential for your business. Maybe you’ve already got a blog that gets some organic traffic.
What’s next?
The sad truth is that most local businesses...
How to Ask for Reviews (And Get Them Fast)
I hope you’re not sick of me talking about online reviews because I’m about to do it again. Why? Because they can have a huge impact on your business and bottom line.
91% of consumers between the ages of 19 and 34 trust reviews and consumers...
Marketing Hacks (That Make Your Life Easier)
Marketing your local business can seem like a full-time job. Most business owners can’t afford to have a marketing department which means that you’re adding marketing to all your other responsibilities.
Since there are only so many hours in...
10 Practical Local Marketing Ideas You Can Deploy Right Now
You already know that local marketing is the name of the game if you want to grow your business. The challenge – especially during this difficult time of the COVID-19 pandemic – is choosing practical local marketing tactics...
Facebook Ad Objectives… Explained
Most local businesses should advertise on Facebook. That’s what I believe, and the evidence backs me up. It’s cost-effective and, if you do it right, it can help your business to grow.
Easier said than done.
The issue is that while Facebook ads...
