When it comes to Facebook marketing, most solopreneurs are savvy enough to have a fan page, where followers can like your content and interact with you. Creating your own Facebook page is good and can help your business grow.

But it’s easy to overlook another important aspect of Facebook...

What are your competitors doing that you don’t know about?

That might sound like a paranoid question, but it’s not. It’s a marketing must. If you don’t know what your top competitors are up to, you can’t beat them. It’s that simple.

Of course, you can’t...

Is your marketing strategy helping you accomplish your goals?

I’m willing to bet it isn’t – at least not all of them. And, if it’s not, that means there are things you could be doing better.

The tricky thing, of course, is figuring out what those things are. It’s not...

Once you’ve started a new Facebook group, it’s time to recruit your first members. You’ll want to begin by personally inviting people who will be interested in your niche.

Send a private message to friends and followers that love your content. Ask them to join and give them a...

You can’t read anything about marketing these days without reading about engaging your customers. But what does that really mean?

Engaging means capturing someone’s attention – connecting – and having a conversation.

Not easy to do on the internet, particularly when there...

You’re happy when you go into a business and they offer free wi-fi. Don’t you want your customers to feel that way too?

Let’s face it. Nobody likes having to eat into their monthly data allowance to look something up on the fly. When you’re home, your phone’s...

Is your website showing its age?

It’s a new year and many of us humans are making resolutions to be and look better.

And guess what? You need to think about whether your website needs to make a resolution, too.

If our current websites are up and running – even if they’re not...

SEO changes are coming one after another – like waves. And in 2019, you’ve got two choices: sink or swim.

Sound dramatic? Maybe it is. But the truth is that it’s getting more and more difficult to stay on top of the shifting tides of SEO. Google updates its algorithm regularly...

Unless you’ve been hiding under a rock, you’ve probably heard something about upgrading your site with SSL. It’s been in the news a lot.

But what does it mean?

If you’re confused about SSL and why it matters, you’re not alone. A lot of entrepreneurs are wondering...

Attracting new customers is the most important marketing goal you can have. That’s what you’d think based on the way a lot of people approach marketing.

But is that the correct approach? Is your time (and money) well spent if you focus on attracting new customers?

Brace yourself,...

Local marketing isn’t easy.

No kidding, right?

Marketing a local, brick-and-mortar company requires a mix of online and in-person marketing.

You need to be thinking about how to connect with current and prospective customers on the web, but you can’t afford to forget about local...

Where is social media marketing going in 2018?

Good question. The social media landscape seems to change constantly.

Facebook is constantly adding new features and tweaking their algorithms, and even people who use social media to market every day sometimes find themselves wondering how to keep up....