Attracting new customers is the most important marketing goal you can have. That’s what you’d think based on the way a lot of people approach marketing.
But is that the correct approach? Is your time (and money) well spent if you focus on attracting new customers?
Brace yourself,...
Local marketing isn’t easy.
No kidding, right?
Marketing a local, brick-and-mortar company requires a mix of online and in-person marketing.
You need to be thinking about how to connect with current and prospective customers on the web, but you can’t afford to forget about local...
Where is social media marketing going in 2018?
Good question. The social media landscape seems to change constantly.
Facebook is constantly adding new features and tweaking their algorithms, and even people who use social media to market every day sometimes find themselves wondering how to keep up....
If you're running a social media page or profile, coming up with fresh ideas month after month isn’t always easy.
When you first start out, you may have hundreds of ideas that you can get to work on, but these will eventually run out and you'll have to think of more.
Constantly having a bank...
What does your marketing mix include?
If you’re like most local businesses, you’re probably doing a mix of online and offline marketing. You might be engaging with customers on social media, hosting local events, blogging, and advertising in the local paper.
Perhaps you’ve even...
You’ve got to spend money to make money.
That’s they say, right? And yet, for some small business owners, a generous marketing budget just isn’t in the cards.
You can skimp on marketing, but I’m willing to bet you haven’t considered something that you should be...
The robots are coming for your business.
Okay, that might be a slight exaggeration, but the truth is that in recent years, artificial intelligence has become more sophisticated than ever before.
And while you might think that investing in AI is for huge companies with huge budgets, the truth is...
The answer?
Understand the moments when customers pick up their phones to look for your business and craft content that gives it to them.
One way is to use what Google has coined Micro-Moments, I.E. “the Customer Journey.”
What are they and how can you use them to find new customers?...
In February of 2018, Facebook announced plans to prioritize personal content and de-prioritize content from pages.
That means that if you’ve got a Facebook page for your local business, your content is only being seen by a very small percentage of your followers unless you pay to promote it....
As a business owner, you’ve got to wear many hats in the course of a day. You might be a salesperson one minute and a human resources manager the next. It’s a lot to do.
And, when it comes to adding items to your to-do list, you might do everything you can to minimize what you take on....
