9 Marketing Tools You aren't using - BUT SHOULD BE! marketing tools to use May 20, 2019

A marketer is only as good as the tools they use.

That’s easy to say, but it glosses over one of the real challenges that small business owners must face.

With so many marketing tools to choose from, how do you know which ones are worthwhile?

It’s a good question – and I’m...

Continue Reading...
From Group to Community... How to get the Most out of your Facebook Group! facebook social media May 14, 2019

As Facebook Groups continue to evolve, Facebook will be giving preference to groups with higher engagement rates.

This means that if you want your group to be promoted by Facebook, you need to make sure you’re maintaining an active community of happy members. If you’re not sure how to...

Continue Reading...
3 steps to a Thriving Facebook Group! small business owner social media May 07, 2019

A friend invited you to lunch and said it was her treat. You showed up at the restaurant and spent a few minutes in small talk... 

But after the drinks arrive, your friend starts with the sales pitch. She’s trying to sell you her latest product.

You feel trapped. It’s not that you...

Continue Reading...
New Marketing Opportunities on Instagram (that Small Business Owners Will Love) instagram marketing small business owner May 06, 2019

What’s Instagram to you?

If your response is something like “a platform to share selfies” or “something my kids use,” then guess what? You’re missing some exciting marketing opportunities for your business.

The truth is that more small businesses using Instagram...

Continue Reading...
3 Things you Should Consider Before you Start a Facebook Group facebook groups social media Apr 23, 2019

Starting a Facebook group lets you connect with your customers in new and exciting ways.

You can create Facebook Live videos and encourage members to respond with a video of their own. You can start conversation threads and get feedback from your members within just a few minutes.

But before you...

Continue Reading...
Four Steps to Turn Fans into Brand Ambassadors engagement small business owner Apr 22, 2019

In a perfect world, everyone who buys your products would talk about them to everyone they meet.

The problem is, we don’t live in a perfect world. And, while some of your customers might be ardent fans, others may need a bit of coaxing to get there.

The good news? You can turn customers...

Continue Reading...
How to Cash in with Snapchat (Local Business Edition) marketing snapchat Apr 15, 2019

Snapchat is just for teens, right?
Wrong!

While Snapchat isn’t as big as Instagram or Facebook, it’s still a huge social media site with millions of users. And if your target audience includes Millennials, then you can’t afford to ignore Snapchat.

The trick, of course, is knowing...

Continue Reading...
3 Reasons a Facebook Group Is the Perfect Way to Build Your Brand facebook facebook groups Apr 12, 2019

When it comes to Facebook marketing, most solopreneurs are savvy enough to have a fan page, where followers can like your content and interact with you. Creating your own Facebook page is good and can help your business grow.

But it’s easy to overlook another important aspect of Facebook...

Continue Reading...
Why Your Competitors are Thriving and You’re Not! marketing small business owner Apr 08, 2019

What are your competitors doing that you don’t know about?

That might sound like a paranoid question, but it’s not. It’s a marketing must. If you don’t know what your top competitors are up to, you can’t beat them. It’s that simple.

Of course, you can’t...

Continue Reading...
7 Ways You Can Market Your Business Better Apr 01, 2019

Is your marketing strategy helping you accomplish your goals?

I’m willing to bet it isn’t – at least not all of them. And, if it’s not, that means there are things you could be doing better.

The tricky thing, of course, is figuring out what those things are. It’s not...

Continue Reading...
8 Non-Sucky ways to Promote your Facebook Group! facebook facebook groups social media Apr 01, 2019

Once you’ve started a new Facebook group, it’s time to recruit your first members. You’ll want to begin by personally inviting people who will be interested in your niche.

Send a private message to friends and followers that love your content. Ask them to join and give them a...

Continue Reading...
7 Conversation Starters to Get Your Audience Talking marketing social media content what to post Mar 18, 2019

You can’t read anything about marketing these days without reading about engaging your customers. But what does that really mean?

Engaging means capturing someone’s attention – connecting – and having a conversation.

Not easy to do on the internet, particularly when there...

Continue Reading...