How Much Are Your Customers Worth? (Hint: It’s More Than You Think) customer value marketing Jan 21, 2019

You’ve got to spend money to make money.

That’s they say, right? And yet, for some small business owners, a generous marketing budget just isn’t in the cards.

You can skimp on marketing, but I’m willing to bet you haven’t considered something that you should be...

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5 Ways to Increase Sales with Robots! ai small business owner Jan 14, 2019

The robots are coming for your business.

Okay, that might be a slight exaggeration, but the truth is that in recent years, artificial intelligence has become more sophisticated than ever before.

And while you might think that investing in AI is for huge companies with huge budgets, the truth is...

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Using "Micro Moments" to your Advantage! engagement marketing Jan 07, 2019

The answer?

Understand the moments when customers pick up their phones to look for your business and craft content that gives it to them.

One way is to use what Google has coined Micro-Moments, I.E. “the Customer Journey.”

What are they and how can you use them to find new customers?...

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The Foolproof Way to Get Around Facebook’s Page Algorithm engagement facebook facebook groups Dec 31, 2018

In February of 2018, Facebook announced plans to prioritize personal content and de-prioritize content from pages.

That means that if you’ve got a Facebook page for your local business, your content is only being seen by a very small percentage of your followers unless you pay to promote it....

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Why Maintaining Your Website is a Must small business owner website Dec 24, 2018

As a business owner, you’ve got to wear many hats in the course of a day. You might be a salesperson one minute and a human resources manager the next. It’s a lot to do.

And, when it comes to adding items to your to-do list, you might do everything you can to minimize what you take on....

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7 Great Topic Ideas to Use in Your Facebook Group! engagement facebook social media content Sep 12, 2017
You started your Facebook group because you understood the potential power of this social media powerhouse. You also understand that any social media site requires frequent and regular engagement. So, what do you talk about? What are the types of things you need to mention or ask about to keep...
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