When it comes to marketing, Google’s the 800-pound gorilla in the room. Impossible to ignore and if you can get it on your side, you’ll be better off than you would if you tried to fight it.
Every marketer knows that Google’s algorithms are proprietary. For that reason,...
Blogging is still one of the best ways to drive traffic to your website and attract new customers. But are you making the most of your local business blog? Maybe not.
If you’re not, the big question is what should you be doing? The answer starts with numbers and ends with specific...
When you’re running a business, it’s easy to become overwhelmed with everything you need to do. A lot of business owners look at marketing as an afterthought. They’re focusing on other things.
That attitude’s a common one – but it’s not a great idea to ignore...
Advertising on Facebook has been around for a while. It’s practically a granddaddy in the world of online marketing.
And, like a lot of small business owners, you know that it’s getting harder to get the ROI you want on Facebook ads.
It’s a numbers game, after all, and as of the...
Voice search is everywhere these days.
You’ve heard about it before, but it’s long past time to think of it is something to worry about in the future.
The future is now.
As of 2019, 20% of all Google searches are voice-activated – a number that’s expected to leap to 50% as...
You might be sick of hearing about mobile marketing, but you can’t afford to ignore it.
No local business can.
With voice search dominating and local searches accounting for fully one-third of all inquiries, any business that’s not prioritizing mobile marketing is likely to end up...
I’m sorry that I have to break it to you but… AdWords is dying. Well, I’m not that sorry. I’m eager to tell you because Google Local Service Ads are a better option for local businesses than AdWords ever was.
Why? Because AdWords was an advertising...
The title of this article pretty much steals my opening line:
What if you could create better content with less work?
If you’re screaming, “Sign me up!” then you’re not alone. Content creation is a lot of work.
It takes time, expertise, and attention to detail.
And...
You’ve got your SEO all figured out, right?
Well… maybe.
Perhaps you’ve done a ton of research to find great keywords.
Maybe you’ve got terrific, engaging content.
You’ve optimized your links and tags.
Guess what?
If your business is local and you haven’t focused...
Email marketing is old school. Sort of like the kind of corded phone that hangs on your kitchen wall or a dial-up modem.
If that’s your thinking, then you are missing out on a crucial opportunity to connect with potential leads and turn them into loyal customers.
Really... Email...
And guess what? Even if it isn’t right now, it will be some day. It happens to every business.
The marketing techniques that worked last year, or last month, are no longer as effective as they used to be. You try everything you can think of, but it doesn’t...
A marketer is only as good as the tools they use.
That’s easy to say, but it glosses over one of the real challenges that small business owners must face.
With so many marketing tools to choose from, how do you know which ones are worthwhile?
It’s a good question – and I’m...
