What to Post in March: Marketing Opportunities for Small Business OwnersJan 31, 2023
Spring is just around the corner, and with it comes a host of new marketing opportunities for small business owners. As the weather begins to warm up and customers start to look for new experiences, now is the perfect time to promote your business and reach new audiences. In this blog post, we'll explore six marketing opportunities that small business owners can take advantage of in March.
Embrace the Arrival of Spring
Spring is a season of renewal and new beginnings, so take advantage of this by refreshing your marketing materials, your website, and your social media accounts. For example, if you run a clothing store, you could create a spring fashion lookbook, or if you run a garden center, you could promote your latest arrivals of plants and gardening supplies.
Take Advantage of St. Patrick's Day
St. Patrick's Day is a popular holiday, and it's a great opportunity to get creative with your marketing efforts. For example, if you run a pub, you could create a special St. Patrick's Day menu and offer green-themed drinks, or if you run a retail store, you could offer special discounts on green-colored items.
Leverage Social Media
Social media is a powerful marketing tool, and now is a great time to focus on building your presence on platforms like Facebook, Instagram, and Twitter. For example, if you run a cafe, you could run a social media contest where customers can post photos of their favorite menu items, or if you run a spa, you could create a series of Instagram Stories showcasing your latest treatments and packages.
Host an Event
Hosting an event is a great way to promote your business and connect with your customers. This could be a workshop, seminar, or networking event. For example, if you run a bakery, you could host a baking class, or if you run a pet store, you could host a pet adoption event.
Offer a Seasonal Special
Create a special promotion or package that aligns with the season, it could be a discount, bundle or free add-on. For example, if you run a car wash, you could offer a spring cleaning package that includes a wash, wax, and interior cleaning, or if you run a gym, you could offer a special membership deal for new customers.
Use Email Marketing
Email marketing is a cost-effective way to reach your customers and promote your business. For example, if you run a restaurant, you could send a monthly email newsletter to your subscribers featuring your latest menu items, special events, and promotions.
10 Creative (and Engaging) Post Ideas and Conversation Starters You Should Try this March!
We're all about making your life easier, so to get those marketing juices flowing, try one or two (or all, you over-achiever) of these social-selling post ideas for your small business this March!
"March Madness" Sale: Offer special discounts or promotions to your customers during the NCAA basketball tournament.
St. Patrick's Day Celebrations: Share green-themed content, such as green-themed products, recipes, or decorations.
Spring Cleaning Challenge: Encourage your followers to participate in a spring cleaning challenge and show off their progress with a special hashtag.
Seasonal Recipes: Share recipes that are perfect for March, such as stews, soups, or hearty greens.
Garden Planning: Share tips and ideas for planning a garden or starting seeds indoors, including any tools or supplies you carry in your business.
National Women's History Month: Share inspiring stories and quotes from women who have made a difference in your industry or in history.
March Weather: Share pictures of your location in the early spring and talk about how the weather is changing in your area.
Spring Fashion Trends: Share your favorite spring fashion items, whether it's a new line of clothing or accessories.
World Wildlife Day: Share pictures and information about wildlife, especially those native to your area.
International Happiness Day: Share inspiring quotes, images, and stories that promote happiness and positivity on March 20th.
In conclusion, March provides small business owners with a number of opportunities to promote their business and reach new customers. By taking advantage of these marketing ideas, you can build your brand, increase sales, and drive more traffic to your business. With the right approach and a little creativity, you can make the most of the month and take your business to the next level.
-Julie & Jess
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