Mapping Your Plateau
You know your business isn’t growing, but do you know why? That’s the first step to determining the way forward (and off that plateau.)
Businesses can plateau in several ways. Here are some of the most common:
If you’re already tracking your marketing results you probably know where your performance is falling short. If you’re not, now is the time to start.
You may want to use a marketing platform to set up tracked links. Alternatively, you can use Google Analytics and some social tracking, like a Facebook pixel, to evaluate your current marketing efforts.
Try to narrow down the results and home in on your problem areas. If your website traffic is strong but social engagement is down, you can focus your attention on that area to improve your results.
If you’re getting fewer blog comments, social media shares, and phone calls, then your audience engagement could use a boost. Here are some suggestions.
Your evaluation of your marketing stats reveals that traffic to your website has taken a dip. What can you do to get things moving again?
New Customer Acquisition
Perhaps the issue you’ve identified is that your new customer acquisition has slowed down. If that’s the case, try doing these things to attract new customers:
Does your business rely on having a steady stream of qualified leads? If so, then having your lead generation hit a plateau can be a real problem. Here are some suggestions to help you counter the slowdown:
Maybe you have plenty of leads and clicks, but the traffic you attract isn’t converting. How can you fix it? Here are some tips.
Don’t Let Your Plateau Stop You…
Even professional marketers get it wrong sometimes. That’s to be expected – so you shouldn’t be discouraged if you hit a plateau. Take a step back, evaluate your results, and then take practical steps like the ones suggested here to get your business moving again.