Facebook has gotten stricter with their advertising policies, so make sure you review what is and isn’t acceptable for your ads before putting too much brain power into creating them. Then, create your Facebook business fan page. This is of the utmost importance to have a presence. It’s free and a good place to share links to your website. Just like with the ads, choose your cover image and construct each section with your business goals in mind.
Now, let’s move on to the particulars of a Facebook ad. These ads are designed to reach your target market in as near a natural fashion as possible. You can reach people based on a number of demographics like: age, gender, location, likes, and interests. It’s all based on your advertising goals. Are you looking to get people to:
Depending on the advertising objective or your ads, they will appear to viewers who meet your specific parameters. Many people log in multiple times per day. Your ads need to be ready for their viewing and found on pages that they frequent most. Optimize for mobile pages so images are clear and readable and videos load immediately.