They don’t attract visitors, and when someone lands on the site by chance, they don’t stick around.
The problem is that a lot of entrepreneurs and business owners don’t know what makes a good website. As horrible as this sounds, a lot of web developers don’t know. They might have a handle on one aspect of web design or SEO, and completely miss the boat on others.
So, with that in mind, let’s take a few minutes to define what makes a website good. Once you know, you can create the kind of website that attracts new customers.
First – A Good Website Provides Valuable Information to Visitors
Information is where it all starts. Your website is your home base online. Ideally, your website should act as sort of a combination plate, something that encompasses a well-written brochure, an attractive office, a professional receptionist, and an ace salesperson.
Whew. That’s a lot to do with a simple website. But, the good news is that it’s not as complicated as it sounds.
Let’s start with the content. Your website must attract visitors – and the only way to do that is to optimize it. That means:
Ultimately, your website should tell people who you are, what you do, and what they stand to gain by doing business with you. If you can accomplish that, the informational aspect of your website is what it should be.
Second – A Good Website Keeps Visitors Engaged
You can have the most beautiful home page in the world. But, if it doesn’t encourage people to read, explore, and stay a while, it won’t matter.
There’s a reason that your Google Analytics tells you the average time visitors spend on your page. That information is valuable. It tells you how engaged visitors are.
Let’s face it, a visitor who lands on your site and spends 90 seconds on a page that should take 10 minutes to read isn’t engaged. And the chances are good that that person didn’t navigate to another page on your site. Instead, they probably clicked the “Back” button and went in search of a more engaging site.
So, what does this mean in terms of defining a good website? It means your site must have:
Third – A Good Website Converts Visitors to Customers
Ultimately, your goal isn’t just to attract visitors to your site. You want to turn those visitors into paying customers. If your site isn’t designed with conversions in mind, then it’s not a good site.
Of course, not every guest will convert on their first visit. That’s why your site needs to present multiple conversion opportunities. Some will focus on turning visitors into leads, while others will focus on making sales.
There are three main features to consider here.
Not all websites are good websites…
… but yours can be. Focusing on these three elements – information, engagement, and conversion – can help you capture leads, nurture them, and earn the profits you deserve.