There is a famous quote that has been credited to many successful people, from Abraham Lincoln to Steve Jobs. It says ...
"I don't know the key to success, but the key to failure is
trying to please everybody."
Regardless what smart or famous person originally rolled out this bit of wisdom, it is worth remembering. You have a target audience. Stick to that audience. Think of one individual that perfectly represents your ideal prospect or customer. Market, communicate and write to that one individual as a single person.
This gives you a great chance of making a personal connection. Sure, you are not writing to just one person. Hopefully you will have thousands or many thousands of people show up on your blog on a regular basis. However, each one of those people is an individual. They are reading your content or watching your video as a single human being.
Approach them as such.
When you spend all of your time trying to please the entire world, you end up running around like a chicken with its head cut off. Your efforts don't come across as genuine or honest. However, when you act as the unique individual that you are, and gear all of your content as if you are speaking to a single person rather than a big group, you will find that connecting with your audience delivers the results you are looking for.
Another fallacy with the "make everyone happy" attitude involves smart back-and-forth communication. Connecting with someone in your target market often means responding to individual comments and emails. This is often the best way to show someone online you care about what they have to say, and you want to cultivate a healthy relationship with them. You don't have enough time in the day to do this effectively when you are constantly trying to reach out to everyone surfing the web.