Finding new ways to recycle content you have already created has a lot of benefits. It helps you connect with a new audience and you get to share your best material in a new way. It also maximizes your efforts. You put a lot of energy and time into creating any type of content. Shouldn't you get the most return on your investment? The following 10 ideas will multiply your content creation efforts exponentially, extending the life of any content you produce.
1. Turn it into a press release
A lot of the content you have can be tweaked so that it notifies news outlets and press release sharing sites of what's going on in your business. Just make sure to repurpose it in a way that is newsworthy and interesting.
2. Transform text into audio
You can hire a voice talent to turn your text into audio. Then you can publish that MP3 file as an audio-book, or use tip #7 below to reach your audience.
3. Make a video
Audio and text content can be turned into videos. Sites like YouTube provide you with high page rank backlinks, and Google ranks videos higher in search results.
4. Share on a webinar
Webinars allow you to interact with your audience. They are also powerful revenue generators and list builders. Webinars are perfect for content of every kind.
5. Create an infographic
Graphics almost always outperform simple text. If you don't know how to craft an infographic, head over to Fiverr.com and a graphic designer will handle the job for you for just $5.
6. Write an e-book
Videos, text, and even audio files can be recycled as e-books. There is a certain level of authority that is extended to authors. When you turn your old content into an e-book, you position yourself as an authority in your field.
7. Share on your podcast
It can be tough to come up with new episode ideas for your podcast. Dust off your old blog posts, e-books, and YouTube videos and recording new podcast episodes becomes frustration-free.
8. Answer questions
Question and answer sites like Yahoo Answers and Quora provide unique outlets for your content. Perhaps you wrote a great blog post on how to make the perfect hard-boiled egg. Search question and answer sites for people seeking out that information and give it to them.
9. Create an e-newsletter
If you have a lot of content lying around, share it with your email list. This keeps you from having to constantly come up with new ideas for sharing value with your list.
10. Post to PDF sharing sites
Save your old content in PDF form. Then post it for free on any of the hundreds of PDF sharing sites on the web. This gets your message out, and also creates backlinks for your website or blog.