Scheduling Content: Does it help or hurt your engagement?

automation content marketing marketing monday Apr 11, 2022
Scheduling Content: Does it help or hurt your engagement?

Why do you need to schedule posts so your followers will actually see them? 

When it comes to driving traffic and building up a following on social media – especially when you’re talking about Instagram or Facebook Live – you absolutely MUST schedule the posts that you publish right down to the day and minute that they go live or you could end up wasting a tremendous amount of time, effort, and valuable content without even realizing it. 

Sure, there are some people on social media that are able to enjoy a tremendous amount of success posting things willy-nilly to Instagram and other platforms. But these folks are lucky, and no successful business is built on the back of luck over the long term. 

Here are some of the biggest benefits of creating a content calendar and scheduling your posts so that your Instagram followers will not just actually see them but also be motivated to engage with your content as well! 

 

Scheduling your content is the ultimate time-saver! 

If you're manually posting to social media, it can take a lot of time to do everything yourself. With automation, you can set up your posts in advance and then let the software handle the rest. This can free up your time so that you can focus on other aspects of your business.

Social media scheduling is a huge time saver as well because you don't have to login to 5 different platforms or visit those 5 different apps to make each post.  That bold text right there will save you over an hour a day... You're welcome! 

Scheduling your Facebook Group topics and posts will help reignite your group!

Nothing will kill your Facebook Group's engagement faster than forgetting to post for a couple of days in your group... Yes, it happens that fast! Scheduling your Facebook Group Conversation Starters or an Engaging Daily Question or Facebook Group Topic guarantees that you never miss an opportunity to get the conversation going. 

Scheduling your social media content allows you to be there with them on their time while keeping more of your downtime!  

People are more active on social media at different times.

According to industrywide research, the very best day to post new content to Instagram is a Tuesday around 4:00 PM Eastern time, though you can usually get away with posting content on any afternoon between Tuesday and Thursday without getting a significant dip in your social media engagement. 

The weekends seem like they would be the best time to start posting content – after all, that’s when everyone has the most of “free time” on their hands – but nothing could be further from the truth. Most of these folks are out busy doing something interesting and engaging (rather than sitting mindlessly at their desks in school or at the office), which is why you need to really hit the timing of your posts perfectly. 

Scheduled content guarantees you never miss important dates. 

Another huge advantage of scheduling your content – especially months in advance like big businesses will – is that you never have to worry about getting caught by surprise by major dates (like Valentine’s Day or Black Friday, for example) and then have to cobble together a social media post and campaign that isn’t going to be anywhere near as effective as it could have been or should have been. 

As a general rule, you’ll want to look at a calendar of all the major upcoming dates, holidays, and industry milestones that you absolutely MUST hit and then build content for those pieces as early as you can. Get them stored, loaded, and ready to post at the right time, but get them sorted as early as possible so that you can focus on spontaneous content published according to your posting guidelines later. This keeps you flexible without missing out on major opportunities.  

Social Media Automation can help you be more consistent overall which boosts engagement!

It can be difficult to keep up a consistent social media presence if you're posting manually. Automation can help you post regularly, even if you're busy with other things. This can give your audience the impression that you're always active on social media, which can help you attract more followers.

Additionally, this kind of consistency will help your overall performance on newsfeeds and with social media algorithms, meaning your organic reach and engagement will be better (and easier to come by) overall! 

Scheduling your content will give you precious time back to work on the aspects of your business that will move it forward. And with ZERO drawbacks, saving 40+ hours on your social media efforts each month has never looked better!

Start saving time and money while effortlessly growing your social media presence! That's the power of social media automation. That is the magic of social media simplified! And here at Socially Inclined, we've helped 1000's of small biz owners simplify, streamline, and automate these tasks since 2016! 

 

 Watch the replay of this Live Training and get some industry-specific ideas here:

 

 

-Julie & Jess

Two women on a mission to help you clear the chaos and craft your dream business!

 

Need more help? We got you! Here are 5 ways we can start working together today!

👉 Download the FREE Your Social Plan and treat yourself to some done-for-you (DFY) posts!  https://www.sociallyinclined.com/free-calendar

👉 Join a community of like-minded women entrepreneurs. Join the women-in-business movement, list your products & services, and get connected with Grit Grind & Grace!

👉 Start your Your Social Plan membership today to get 3 posts scheduled for you every single day! https://www.sociallyinclined.com/your-social-plan

👉 Learn how to write AHHHmazing content that attracts your people and gets them to buy! Become an Academy Member and join us for a PRICELESS weekly Content Class! Learn more here. https://www.sociallyinclined.com/offers/UqJZthzE/checkout 

👉 Need step-by-step instruction, how-tos, and tutorials on some of the most important tasks you need to grow your business online? Get access to Take Action Training here https://www.sociallyinclined.com/takeaction

 

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