Instagram's lack of selling features is its selling point! You see, people are very cynical of businesses and they’re very tired of seeing the same marketing message over and over again.
It’s incredibly annoying to scroll your newsfeed here on Facebook (to see photos of your friends) only to then be bombarded by offers for products saying ‘CLICK HERE!’, ‘ENTER YOUR EMAIL!’, ‘BUY NOW!’. Is it any wonder people aren’t engaging?
On Instagram though, there is no ‘click here’ or ‘buy now’. Rather, there’s just – here’s a photo of us working in our office, a funny meme, a picture of something that encapsulates the subject you’re interested in, a new product framed artistically… This is far less invasive.
As such, brands on Instagram come across much more genuine and don’t appear to have the same obvious ulterior motive.
At the same time, because you’re forced to create something artistic and interesting on Instagram, that will help to make your business seem much more trendy, artistic and interesting itself. A company that is constantly uploading pictures of sunsets, of their products in amazing lighting or of inspirational messages is going to seem much more savvy and in tune with their customers as opposed to a company that keeps just featuring large banners telling people to buy stuff…
There is a right and a wrong way to do Instagram for your business! Done well, you get loads of free traffic that will bring you the growth you are looking for. Done poorly, you will find yourself frustrated at the lack of engagement and growth! Enter the Instagram Kickstart Toolkit by Socially Inclined, the most complete, up-to-date guide for profiting with Instagram available online today!