Know, Like, & Trust: How Your Audience Makes Purchasing DecisionsFeb 21, 2022
Building Know, Like, & Trust is the secret behind better engagement.
Are you tired of feeling like a robot when it comes to engaging with your target audience on social media? Well, fear not my friend, because we've got some advice that'll help you build a tribe of loyal followers who'll be hanging on your every word... or should we say post!
It's not about strategy... It's about building connections.
First off, forget about rigid strategies. People don't want to interact with a lifeless automaton - they want to connect with a real, live human being! So don't be afraid to show some personality and be reactive to your audience. It's not just about following a set of rules, it's about building Know, Like, & Trust (KLT) with your followers.
You're a person and so is your follower... Never forget that.
To build KLT, you've got to be tuned in to your audience's needs. That means keeping an eye out for what they're excited about, what they're complaining about, and what they need help with. Think of it like being a detective, always on the lookout for clues about what your tribe wants to see from you.
People do business with people, not faceless social media accounts.
And let's not forget about being authentic and personable. No one wants to interact with a faceless brand - they want to get to know the person behind the account. So don't be afraid to show off your unique personality and let your audience get to know you. Share your story, your interests, and your values. That's what will really make you stand out in a sea of bland social media accounts.
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Your followers have to know you are a real person before they make the decision to buy from you.
Finally, be responsive to your audience. When they ask questions or leave feedback, respond in a timely and respectful manner. This shows that you value their input and are committed to providing them with the best possible experience. Plus, it's just good manners!
So there you have it, folks - our guide to building KLT and creating a tribe of devoted followers. Just remember to be personable, reactive, and above all, be yourself. Your audience will love you for it!
Now It's Time to Take Action
How can you build Know, Like, and Trust in your business? Let us know how you engage and connect with your audience!
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