They’re focusing on outdated (read: keyword-centered) SEO methods, or else they’ve designed their own websites and missed out on some key opportunities to improve their Google rank.
That stops now. In this post, I’ll walk you through the must-have optimization techniques that will help your website get the lion’s share of traffic for your keywords.
Coding Tips for Optimization
You’re probably not an expert programmer, but with today’s easy-to-use site-building tools, you don’t need to be. However, that doesn’t mean that you can afford to ignore some basic coding issues on your website.
Metadata is the first coding issue to address. Metadata includes two things: your title tag and meta description. Both items appear on Google’s SERP, so you need to get them right.
Let’s start with the title tag. Ideally, you want as much of your title as possible to appear on Google. If you shoot for a title tag that’s fewer than 60 characters. (Technically, it’s 600 pixels but that’s a little harder to measure.)
Your title tag should contain your most important keyword as close as possible to the beginning of the title. After that, think about your audience and write a title that’s likely to appeal to them.
The meta description is longer, usually about 155 characters including spaces. Its job is to provide a concise and compelling description of your page. It’s important to have a unique meta description for each page of your website, including blog entries.
Here again, use important keywords but don’t overdo it. You want to give readers a clear idea of what your page is about to make them want to choose your site over the others that are available.
Next, you’ll want to make sure to include Schema markup on your site. Schema is a collaborative effort by Google, Yahoo, Microsoft, and Yandex. It’s designed to let search engines (and users) know what your website is all about.
For example, a reference to the word “avatar” might refer to:
The final coding issue to consider is the crawlability of your site. Google and other search engines send out bots to “crawl” your site – meaning that they check its navigability. Broken links and other issues can make it difficult or impossible for search engines to index your site properly and that can affect your search rank.
You can manually check your site and make sure to repair or remove broken links. You may also want to use a tool like RankSider to check your site’s crawlability.
Your Site’s Content and Optimization
When it comes to getting to the top of Google, your site’s structure and content has a lot to do with where you end up. While you can design your site to your liking, there are certain things you need to have if you want your site to do well.
Web Design and Content
The design of your website might not play a direct role in SEO, but people will be more likely to visit (and revisit) your site if it looks good. That means that you’ll need to have:
SEO is about more than keywords…
Your site may have qualities and pages that we haven’t listed here, but these are the basics. Doing a quick audit of your site can reveal opportunities for improvement – and make a big difference in your Google placement.